RCI-ABBV-31679 Channel Metadata Analyst (Digital Marketing/Salesforce/Marketo/Automation)

Hybrid; Onsite Tuesday, Wednesday, Thursday

Role: Channel Metadata Analyst (Digital Lab)

Manager's update

• This position is in the HCP CRM group
• responsible for managing the content metadata
• Working on the CPMT tool
• required to go into Salesforce, make updates to how content is being tagged
• Person would sit in between like the brand and our IT or BTS partners
• working with our IT team to update Salesforce
• reviewing AI tags and confirming that they are correct
• working with the BTS team to help optimize some of that process
• This person will be brand-facing so want good communicator
• Working with IT team or BTS
• creating reports in sales force doing analysis
• Updating records or you know finding errors and cleaning them up they will be developing and maintaining documentation
• help us drive standardization and automations and process improvements
• help us design update reports
• Reporting is done through like email and Excel’s
• Working with Power BI and Smartsheet, Salesforce
• Some sort of experience with digital marketing operations or metadata
• Experience with database and content management, Project management
• SQL , snowflake experience is nice to have
• This is not Marketo role but Marketo is plus
• Working with brands
• E-mail is a pretty high channel (different types of emails)
• This position is more brand-to-brand but also like HCP marketing lot differently consumer marketing than just patient services marketing
• Marketing and data analytics experience will work
• Experience with lot of Metadata work is really plus
• data management and some technical aspect
• will help in launching AI solution
• Experience with data management is must must-have
• more of the technical side of things, especially because they’re going to be working like production every day with our IT team
• Looking for marketing aptitude so like the ability to work with that’s our client
• Realocation candidate will work
• Salesforce, Smartsheet and Power BI experience is great to have
• Project management experience is very critical
• Serve the brand and so it’s really just making sure that those brands are satisfied with the level of tech
• metadata tagging
• it’s not l like technical metadata tagging it’s much more marketing-friendly metadata tagging
• machine learning understanding
• salesforce CPMT

Summary:

• The Channel Metadata Analyst supports Client Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs.
• This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations.

Responsibilities:

• Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution
• Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards
• Utilize Salesforce (CPMT) for metadata activities
• Perform data querying, analysis, and process automation using SQL
• Develop and maintain documentation such as playbooks, guides, and RACI matrices
• Onboard cross-functional/agency teams on workflows and operational processes
• Partner with teams to gather requirements, test, and verify data inputs/outputs
• Drive standardization, automation, and process improvements to enable greater efficiency
• Troubleshoot issues, identify root causes, and implement corrective actions with partners
• Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI
• Oversee and support aspects of Email Rental and Preference Center workflows and operations
• Stay current with digital operations best practices and recommend new solutions
• Communicate clearly and set expectations throughout operational processes

Qualifications:

• Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience
• Experience with digital marketing operations, database/content management, project management.
• Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus
• Exceptional communication and collaboration skills across business and technical teams
• Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment
• Proven track record of cross-functional teamwork and driving programs to completion
• Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Enthusiastic, solution-oriented, and open to new challenges

What are the top 3-5 skills, experience or education required for this position:

• Experience with digital marketing operations, database/content management, project management.
• Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
• Exceptional communication and collaboration skills across business and technical teams.
• Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.