What are the responsibilities and job description for the Social Media Assistant position at Rancher Hat Bar?
Job Title: Social Media Assistant
Location: In-Office (Full-Time) – Rancher Hat Bar
Schedule: Monday-Friday
About Us:
Rancher Hat Bar is more than just a hat store—we're a lifestyle brand that celebrates craftsmanship, authenticity, and Western heritage. We take pride in offering a one-of-a-kind hat bar experience where customers can create personalized, high-quality hats that reflect their individual style. As we grow, we’re looking to expand our digital presence and connect with our community in new and exciting ways.
Position Overview:
We are seeking a passionate, creative, and experienced Social Media Assistant to join our team full-time. This is an in-office position (Monday-Friday) and requires full dedication to Rancher Hat Bar. We are not looking for part-time candidates or agencies—this role must be your primary and sole professional focus.
The ideal candidate will have a deep understanding of social media platforms, trends, and strategies, and will be responsible for planning, creating, and executing content that aligns with our brand voice and goals. You’ll play a vital role in shaping our online presence and growing our engaged community.
Key Responsibilities:
- Develop and implement a strategic content calendar across platforms (Instagram, TikTok, Facebook, etc.)
- Create compelling content (photos, videos, stories, Reels) in line with our brand aesthetics
- Monitor analytics and performance metrics to optimize engagement and growth
- Engage with followers and respond to comments, messages, and brand mentions
- Stay current with industry trends, platform updates, and social media best practices
- Collaborate with the in-house team to promote events, launches, and brand initiatives
- Manage social media advertising campaigns as needed
Requirements:
- Proven experience managing social media for a brand or business
- Strong creative eye and ability to capture and create visually appealing content
- Excellent written and verbal communication skills
- Highly organized with attention to detail and ability to meet deadlines
- Proficiency in social media tools and analytics platforms
- Ability to work full-time, on-site, Monday through Friday
- No other current employment or agency contracts – Rancher Hat Bar must be your sole focus
Bonus Skills (not required but nice to have):
- Photography and basic video editing
- Experience with Canva, Adobe Creative Suite, or similar tools
- Background in fashion, lifestyle, or retail branding
To Apply:
Please submit your resume, a brief cover letter, and a portfolio or examples of past social media work.
