What are the responsibilities and job description for the Viral Creative Producer position at Ramp?
About Ramp
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $100B in annualized spend flows in and out of 50,000 companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
About The Role
Stunts are how Ramp punches above its weight. We don't buy attention. We earn it.
Brian Baumgartner sat in a glass box for 8 hours buried in receipts. This earned us 214M views. Rachel Karten said about it, “It’s not every day that my feed fills with people talking about a smart marketing stunt from a B2B SaaS company.” Three months later we escalated this into a Brian Super Bowl campaign, racked up 278M views, and got named #4 on AdWeek’s AI Influence Index, with AdWeek crediting, the only B2B brand to make the list. Our Funeral for the Penny did 35M views on a teeny budget and got us into the Washington Post, Fox News, and Detroit News.
We have an even deeper backlog of bigger swings ready to go. What we’re missing: another producer with internet-native taste and the operational rigor to pull off epic stunts.
NB: This isn’t a traditional creative producer role. We’re not hiring someone who ships customer marketing videos and linkedin posts with 20 likes. We’re hiring someone who has personally caused viral moments, and is hungry to do it again with real budget behind them.
What You'll Do
If you are being referred for the role, please contact that person to apply on your behalf.
Other Notices
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Ramp Applicant Privacy Notice
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $100B in annualized spend flows in and out of 50,000 companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
About The Role
Stunts are how Ramp punches above its weight. We don't buy attention. We earn it.
Brian Baumgartner sat in a glass box for 8 hours buried in receipts. This earned us 214M views. Rachel Karten said about it, “It’s not every day that my feed fills with people talking about a smart marketing stunt from a B2B SaaS company.” Three months later we escalated this into a Brian Super Bowl campaign, racked up 278M views, and got named #4 on AdWeek’s AI Influence Index, with AdWeek crediting, the only B2B brand to make the list. Our Funeral for the Penny did 35M views on a teeny budget and got us into the Washington Post, Fox News, and Detroit News.
We have an even deeper backlog of bigger swings ready to go. What we’re missing: another producer with internet-native taste and the operational rigor to pull off epic stunts.
NB: This isn’t a traditional creative producer role. We’re not hiring someone who ships customer marketing videos and linkedin posts with 20 likes. We’re hiring someone who has personally caused viral moments, and is hungry to do it again with real budget behind them.
What You'll Do
- Own stunts end-to-end. Concept, talent, permits, locations, vendors, capture, clips, distribution, measurement.
- Pressure-test ideas against virality, brand integration, and feasibility. Push back when a concept won't translate.
- Source talent, contractors, creators, and characters. Run outreach, negotiate, manage delivery.
- Scope, budget, and run stunts. Hire support staff as needed.
- Coordinate posting, collab tags, and amplification with the social team.
- Track views, reposts, downstream coverage, MQLs, SQLs, and pipeline impact per stunt. Feed learnings back into the next one.
- Stay obsessed with what's generating buzz online and IRL. Take regular calls with independent producers and creators and build on what's working.
- A personal viral track record: you have built your own audience from real creative work, OR produced events, stunts, or experiences that have broken through online.
- Demonstrated taste: an instinct for what will perform on the algorithms before the data is in.
- End-to-end production ownership: talent, contracts, permits, COIs, vendors, schedules, releases.
- High judgment under ambiguity: knowing which detail to fight for and which to let go.
- Strong written and verbal communication, especially when briefing talent and aligning XFN partners.
- Comfort in a high-expectations, fast-moving environment with real budget responsibility.
- Existing relationships with internet-native talent, creators, or stunt collaborators.
- Experience producing IRL activations, brand stunts, or events that punctured culture.
- Personal experience as a creator or independent producer.
- Flexible PTO
- Unlimited AI token usage
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
- One Medical annual membership
- 401(k), including employer match on contributions made while employed by Ramp
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks, and more
- Relocation support to NYC or SF (as needed)
- Group medical, dental, and vision coverage through Sun Life
- Life, AD&D, and disability coverage
- Fertility drug coverage (up to $4,000 lifetime)
- Group Retirement Plan with employer match (RRSP DPSP)
- Parental leave: up to 16 weeks (birthing bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
- Employee Assistance Program and virtual care through Lumino Health
- Private medical insurance through Freedom Elite
- Virtual GP and at-home care via eMed x Livi
- Workplace pension through Penfold, with salary sacrifice option
- Parental leave: up to 16 weeks (birthing bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay
If you are being referred for the role, please contact that person to apply on your behalf.
Other Notices
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Ramp Applicant Privacy Notice
Salary : $122,000 - $187,000