What are the responsibilities and job description for the Ecommerce Manager position at RAM HOTEL MANAGEMENT LLC?
RAM Hotels – a dynamic, thriving, innovative hotel management company headquartered in Columbus, Georgia. Over the last few years, we have quietly and steadfastly taken our place as a leader in the hospitality industry of corporate America; while serving some of the most well-known midscale hotel brands in key markets throughout the Alabama and Georgia region. We strive to meet our guests demands while continuously changing the perception of the hospitality industry. When you join RAM Hotels, you do more than simply switch companies to advance your career, you become part of the RAM Hotels family! The Ecommerce Manager (ECM) is responsible for 1) Managing the user experience on the hotel's website across the portfolio and internet booking engine (IBE) to improve conversion rates, 2) Executing paid search (PPC), display ads, and managing organic search rankings to drive high-intent traffic, 3) Ensuring the property is effectively listed and merchandised on Online Travel Agencies like Expedia and Booking.com, and 4) developing and implementing online marketing programs and strategies to increase sales and revenue for the company, 5) Tracking performance using Google Analytics and channel management systems to pivot campaigns based on guest behavior. As an Ecommerce Manager, you'll shape and execute our content strategy, manage digital channels, and strengthen brand presence across the buyer journey to drive online revenue and optimize digital platforms.
• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/SEM, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
• Working closely with key collaborators to align efforts.
• Strong understanding of buyer journeys, account-based strategies, and lead management best practices
• Monitoring and evaluating online media campaigns to keep them fresh and effective. Handling strategic online initiatives.
• Strong collaboration and relationship-building skills with cross-functional teams, particularly sales and revenue management. Working with other department heads and staff to discuss plans and marketing strategies.
• Staying current with emerging opportunities in the digital marketing world.
• This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence the company’s marketing decisions.
• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/SEM, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
• Monitor and report on content and digital campaign performance, using analytics to inform clear insights, implications, and recommendations that inform strategy and investment decisions.
• Partner with subject matter experts to capture insights and turn them into engaging, audience-focused content.
• Oversee content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints
• Work Sample/30-60-90 plan: May be asked to share a sample of prior work and/or create a 30-60-90 day plan to achieve success in this role