UX director, Rakuten24 - FMCG Customer Strategy Department (C&M)

Job Description: Department Overview he FMCG Customer Strategy Department is a business division that operates multiple shops on Rakuten Market, including Rakuten24, a direct sales service for daily consumer goods. Rakuten24 is a first-party store operated by Rakuten itself on Rakuten Market, making it a rare position that allows you to gain experience as a business company while remaining within the company. Our department contributes to the business by working on UI/UX improvements, web page production, data analysis, and marketing. Not only are we limited to processes such as selling ads, driving customers to store pages through events, and delivering created products, but we are also involved in the entire business process, from product procurement to sales, page production, shipping, logistics, and UX confirmation until the product is delivered. Rakuten24: https://24.rakuten.co.jp/ Position: Why We Hire As Rakuten24 expands its business, the FMCG Customer Strategy Department is seeking a UX Director to further improve the user experience (UX) and maximize business contributions through page creation and user marketing. The UX Director will play an important role in accelerating Rakuten24's growth by identifying issues, proposing improvements based on user surveys, and taking action themselves. We are looking for an external candidate who can contribute immediately to the organization's business growth. Attractive Points - Consistent involvement from planning to implementation: Since upstream processes such as planning are handled within the business division, you can track whether the project you participated in contributed to the business, understand the overall picture, and make more effective proposals. Specifically, everything from planning to implementation and verification is handled within the business division. A culture of data-driven decision-making and A/B testing is deeply rooted, and proposals are verified and results are visualized. - Experience overwhelming scale and business growth firsthand: Rakuten24 is a first-party model in which Rakuten operates its own store within Rakuten Market. This means you can experience decision-making as a business company without leaving the company. In particular, UI/UX improvements are directly linked to business results, so you can experience the magnitude of their impact. - Combining Rakuten Group resources with the dynamism of a business company: The greatest differentiating feature is the opportunity to experience both the Rakuten Group's robust technology foundation and extensive resources, and the dynamism that drives the entire business, unique to a business company like Rakuten24. This is an environment where you can utilize a huge ecosystem, abundant data, and the latest technologies such as generative AI. You will experience everything from product procurement to logistics, from upstream to downstream of the business, in-house, and realize how your development contributes to the entire business. Position Details As UX Director, you will be responsible for UI/UX improvement and page production direction for e-commerce sites operated by our division, including Rakuten24. Major Duties - Research and analyze insights by user segment (Loyal, General, Churn, New) - Discuss hypotheses with stakeholders based on analysis results, and plan, implement, and verify measures - Design and propose KPIs necessary for products - Work with major client manufacturers (brand managers of consumer goods, cosmetics, beverages, etc.) to plan and propose e-commerce projects - Create store pages and implement UI/UX improvement actions through AB testing Specific Project Examples - Investigate issues with product recommendation functions, develop hypotheses, and propose improvements - Conduct user interviews about store UX - Renewal project for store homepages Work Environment Team Structure - Business unit (total): Approx. 60 members - UX Director team: Approx. 3 members - Age range: Mainly in their 20s–30s - Hiring mix: New graduates (30%), mid-career hires (70%) Backgrounds of Mid-Career Hires - Web Directors for e-commerce sites - Systems Engineers from manufacturer/enterprise backgrounds Examples of Career Paths for Successful Mid-Career Hires -Promoted to a leadership role and performing strongly within three years of joining the company 　 Mandatory Qualifications: - 2 years of experience in UI/UX design and direction for web services and/or websites - 2 years of hands-on experience in UX design (e.g., websites, app development, etc.) Desired Qualifications: - Experience conducting user interviews and usability tests, from understanding the business situation to selecting and implementing appropriate research methods and analyzing the results. - Experience analyzing quantitative and qualitative data, identifying issues, and implementing improvement processes based on research results. - Experience with UI design and visual design. - Experience extracting and analyzing data (SQL, R, etc.). - Experience improving UX through A/B test design, implementation, and result analysis. Other Information: Additional information on Location Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan　 Additional information on English Qualification TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country. Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required. Rakuten Group, Inc. Homepage Link - Benefits:https://corp.rakuten.co.jp/careers/benefit/ - Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed - Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/ #creative #UX #WebDirector #AI #commerce #Rakuten24 In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70 businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world. If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要項(JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions. - Gender - Age - Photo - Nationality* - Information not related to business, such as ideological beliefs, family structure, etc. * For legal compliance, we may ask you about your work eligibility. See the details