Email & Lifecycle Marketing Manager

The ideal candidate is both strategic and hands-on, able to design effective lifecycle marketing initiatives while also executing campaigns. Success in this position requires a strong understanding of customer segmentation, lifetime value drivers, and the use of paid and owned media channels—including email, SMS, and social—to maximize recruitment and retention.

Compensation & Benefits:

• Annual salary: $110,000–$130,000 plus up to 30% percent bonus (negotiable).
• Hybrid work schedule.
• Health benefits
• Dental benefits
• Vision benefits
• 401k (fully vested) up to 3% match, then 0.5% up to 4%
• Short term coverage fully paid
• Long term coverage fully paid
• Life insurance fully paid
• Pet insurance
• Ancillary benefits (life, critical illness, injury etc.)
• Identify theft coverage

Location: Bellevue, WA. This position is onsite Monday-Thursday with an option to work-from-home on Fridays.

Key Responsibilities

• Develop and manage a comprehensive CRM strategy to grow new customer acquisition, reduce churn, and increase customer lifetime value.
• Create and execute an annual communications calendar that aligns with major cross-functional initiatives such as product launches and marketing campaigns.
• Design targeted, dynamic content for email and SMS campaigns that drive engagement and conversions.
• Conduct A/B testing to optimize subject lines, creative content, and messaging for improved open and conversion rates; share insights with stakeholders.
• Manage ongoing maintenance of automated communications programs to ensure relevance and effectiveness.
• Analyze customer behavior to provide actionable insights that strengthen recruitment and retention strategies.
• Oversee quality control of all digital communications, including accuracy of links, content, and audience targeting.
• Collaborate with cross-functional partners to create an engaging and consistent brand experience across owned websites, guiding visitors from prospects to loyal customers and advocates.

Skills & Work Style

• Data-driven, analytical, and curious with a strong ability to translate insights into action.
• Highly collaborative and persuasive, able to influence stakeholders across multiple functions.
• Strong problem-solving skills, with the ability to evaluate complex challenges and propose creative solutions.
• Relationship builder who fosters mutual respect and trust across teams.
• Strong knowledge of customer segmentation and email/SMS marketing best practices.

Qualifications

• Bachelor’s degree in business, marketing, economics, STEM, or a related field (Master’s preferred).
• 3 years of experience in digital marketing, with a focus on customer acquisition and retention for consumable products or services.
• Proven success in driving site conversion and repeat purchases through email and SMS campaigns.
• Proficiency with marketing platforms such as Klaviyo, Attentive, or similar tools.
• Knowledge of privacy and compliance requirements (CAN-SPAM, GDPR, HIPAA).
• Strong written and verbal communication skills with the ability to present strategies, processes, and performance metrics clearly.