What are the responsibilities and job description for the Social Media Manager position at Rails?
Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women’s and men’s apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.
Summary:
Rails is looking for a Social Media Manager passionate about content creation and visual design.
Responsibilities:
- Manage organic social content strategy for @rails and @railsmens
- Shoot and edit social-first content for organic and paid social including short-form videos
- and stills
- Liaise with Marketing, Art and Content teams to execute content that reflects the direction of the collections and the brand’s global marketing initiatives
- Capture retail, design and corporate office content as well as at photoshoots and events
- Manage posting calendar and copy for organic social including Meta, TikTok, Pinterest, YouTube, and emerging platforms
- Oversee daily community management across all platforms and work closely with internal teams to manage inquiries in a timely manner
- Liaise with external content creators/influencers on seasonal content projects, including for paid media usage
- Monitor performance and create weekly and monthly reports
- Ensure brand content is relevant and on top of emerging social trends
Requirements:
- 3 years in social media and content creation
- Creative approach to content with knowledge of visual design including color story, layout, photography, and typography
- Expertise in creating social-first video content for Instagram Reels and TikTok
- Creative thinker with the ability to react quickly to social trends with brand-relevant content
- Proficient in Adobe Creative Suite and other editing apps
- Self-starter with excellent time management skills and ability to work independently
**Please hyperlink social handles and content portfolio on your resume when applying**
Rails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.