Manager, Influencer Marketing

About rag & bone: From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.  We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future. Job Summary:We’re looking for a strategic, relationship driven Manager, Influencer Marketing to grow, nurture, and retain a thriving community of creators who authentically champion our brand. This role sits at the intersection of community building, content strategy, data analytics, and cultural storytelling. You’ll‑ own the full lifecycle of influencer engagement: from discovery and onboarding to long-term‑ partnership development, while ensuring our creator ecosystem drives measurable brand and business impact.Key ResponsibilitiesCreator Community ManagementBuild, scale, and maintain a diverse community of creators across tiers and platforms.Develop long-term‑ relationships that foster loyalty, advocacy, and ongoing collaboration.Serve as the primary point of contact for creators, talent managers, and agencies.Campaign & Content ExecutionLead end-to-end‑ execution of sponsored content programs, from briefing to approvals to performance tracking.Manage product seeding initiatives that drive organic buzz and earned media value.Identify opportunities for cocreation, ambassador programs, and ‑always on‑ storytelling.Creator Experiences, Events & EntertainingPlan and host intimate gatherings, dinners, and experiential activations that strengthen creator relationships.Partner with cross-functional‑ teams to concept and produce creator events and trips.Ensure all experiences reflect the brand’s aesthetic, values, and storytelling priorities.Data, Insights & ReportingUse data analytics to track EMV, performance, and retention. Translate data into actionable insights that inform strategy, creator selection, and content optimization.Build monthly and campaign reports for internal stakeholders, highlighting wins, learnings, and opportunities.Cross Functional‑ CollaborationPartner closely with PR, Product Marketing, Paid, Social, Creative, and eCommerce teams to ensure influencer initiatives ladder up to broader business goals.Collaborate with Product Marketing to align seeding and launch strategies.Work with legal and finance teams to manage contracts, compliance, and budgets.Operational ExcellenceManage influencer budgets, contracts, timelines, and deliverables with precision.Maintain organized workflows, databases, and creator pipelines.Continuously refine processes to improve efficiency and scale.Qualifications4–6 years of experience in influencer marketing   Deep familiarity with fashion creators, trends, and seasonal storytelling, with prior experience managing influencer programs for a fashion brand.Proven track record of building and managing creator communities.Deep understanding of Creator IQ, EMV, and influencer performance metrics.Strong negotiation, communication, and relationship building‑ skills.Ability to balance creativity with analytical rigor.Experience managing budgets and multiple concurrent campaigns.Passion for culture, social platforms, and emerging creator trends.What Success Looks LikeA thriving, loyal creator community that consistently produces high quality‑ content.Strong EMV growth and measurable impact on brand awareness and affinity.Efficient, scalable processes that elevate the influencer function. Annual Salary Pay Range$100,000—$110,000 USDRules we live by | Rules you live by Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.Have No Fear - Innovate, solve problems Own Every Decision - Work together, get resultsQuality Matters – Not only with product but we see it in our peopleMake S**t Happen - Be disciplined, be competitiveBenefits Paid Time OffClothing Allowance Generous Employee Discount Paid Parental LeaveMembership to Calm and access to other wellness benefitsMedical, dental, vision and ancillary benefits 401krag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.​​​​​​​Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Powered by JazzHRFQTX3vyvL5

Salary : $70,000 - $75,000