Director, Digital Analytics & Insights

Director, Digital Analytics & Insights New York, NY - Full Time Director, Digital Analytics & Insights About the Role Rag & bone is seeking a Director of Digital Analytics & Insights to lead our data-driven strategy for understanding customer behavior and optimizing site performance. This role will own the analytics roadmap, ensuring actionable insights that drive conversion, engagement, and retention across digital channels. You will partner with marketing, product, site merchandising, and technology teams to deliver advanced analytics, reporting, and predictive modeling. Key Responsibilities Develop and lead the customer and site analytics strategy, aligning with business objectives and KPIs. Oversee implementation and governance of analytics tools (e.g., Google Analytics, ActionIQ). Analyze customer journeys, segmentation, and lifetime value to inform personalization and targeting strategies. Drive site performance analysis, including funnel optimization, A/B testing, and conversion rate improvement. Build dashboards and reporting frameworks for executive and operational teams. Lead attribution modeling and ROI analysis for marketing and site initiatives. Partner with data engineering to ensure data integrity and accessibility. Manage a team of analysts and foster a culture of data-driven decision-making. Stay ahead of industry trends in analytics, privacy regulations, and emerging technologies. Qualifications 8+ years of experience in digital analytics, with at least 3 years in a leadership role. Expertise in web analytics platforms (Google Analytics), CDP (ActionIQ), and data visualization tools (Looker). Strong understanding of eCommerce KPIs, customer behavior analysis, and site optimization. Experience with SQL and data manipulation; familiarity with predictive modeling and machine learning is a plus. Excellent communication skills and ability to influence senior stakeholders. Proven track record of building and leading high-performing analytics teams. Preferred Skills Experience with Customer Data Platforms (CDPs) and personalization engines. Experience with web analytics platforms (Google Analytics) Knowledge of privacy and data compliance (GDPR, CCPA). Familiarity with experimentation platforms. Familiarity with Shopify Strong business acumen and ability to translate insights into action. Rules we live by | Rules you live by Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity. Have No Fear - Innovate, solve problems Own Every Decision - Work together, get results Quality Matters – Not only with product but we see it in our people Make Shit Happen - Be disciplined, be competitive Benefits Paid Time Off Clothing Allowance Generous Employee Discount Paid Parental Leave Membership to Calm and access to other wellness benefits Medical, dental, vision and ancillary benefits 401k rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.