Director of Sales & Marketing

What We Look For...

We are seeking a dynamic, entrepreneurial Corporate Director of Sales & Marketing, who will be responsible for full oversight of all Sales, Marketing, & Strategy functions and activities for their assigned hotel. As Director of Sales & Marketing you will be a part of the executive leadership team working alongside the General Manager on strategic vision to support our continued growth. This position is based in our Hotel Shattuck Plaza, Berkeley.

Our ideal candidate is:

• An individual who not only has a passion for revenue generation, but as well as hospitality.
• An individual who wants to create a work environment where strategic thinking and team building is fostered while personally rolling up their sleeves to get things done.

The Key Responsibilities:

• Maximize revenue by selling all facets of the hotel. Meet or exceed weekly minimum solicitation goals. Create culture of "Prime Selling Time" for all staff by example.
• Focuses on all sales efforts to include group sales, banquet/catering sales and transient sales for the property
• Work from a solicitation plan weekly, and a systematic account coverage plan - train sales team to work from similar approach.
• Recruit, direct, manage, train and counsel sales and catering staff
• Proactively selling skills utilizing all industry tools available such as Delphi history; Knowland Reader Board Services; Agency 360 /Demand 360 ; Eventective; Wedding Wire, etc.
• Direct the solicitation efforts of sales and catering team staff using effective oral and written communication while overseeing rate, date and space commitments, and deployment strategies through review of competitive data, demand analysis and mix management.
• Develop and maintain appropriate administrative standards to include: GRC, Diary standards & audits, file and trace system, local space release and diary matrix, contract and cancellation standards and deposit policies.
• Have a working knowledge of all key accounts. Develop strategies with the sales team on key accounts, participating in the sales process where appropriate.
• Strategic planning skills to evaluate need periods; develop action plans; implement strategies; engage stakeholders to achieve desired results
• Have a primary and active relationship with the CVB on behalf of the hotel. Be a member of at least one local civic or professional organization.
• Work with Front Office to understand PMS System & marketing, yield management process, trends, and possible new special corporate accounts.
• Maintain working knowledge of Sales & Marketing department budget. Approve all expenditures, control costs for printing, etc. at or below budgeted levels. Work with media team to ensure all invoices are processed/accrued
• Ability to forecast all group and B&C revenues effectively while collaborating with the Revenue Management team on all top line revenue forecasts
• Ensure that detailing of groups is handled effectively and efficiently - use all resources available creatively. Work with other Executive Committee Members to develop accountability in operations.
• Prepare, implement, and compile data for the Business Plan, monthly action plans, annual goals, monthly sales success reports, sales and marketing budget, forecasts, and other reports as directed/required.
• Administer the staffing, training and performance reviews for the sales team and catering team. Ensure individual job descriptions and development plans are in place for each team member.
• Attending tradeshows and industry events to sell the property and potentially the Radiate Hospitality portfolio of hotels

The Model Qualifications:

• A minimum of 5 years of Sales and Marketing, managerial, hotel/hospitality experience including a minimum of 3 years in catering sales.
• Experience building a sales organization structure & practices from the ground up.
• Previous start-up or entrepreneurial experience highly desirable.
• Proven leadership and coaching skills with a track record of developing a highly motivated and cross-trained group of sales and marketing management professionals.
• Exceptional skills in Excel.
• Knowledge of Delphi, Opera, iHotelier, TravelClick and brand systems preferred.
• Keen analytic, organization and problem solving skills, which allows for strategic data interpretation versus simple reporting.
• Strong written and verbal communication skills, as well as the ability to conduct effective group meetings and presentations.

If this sounds like a fit, we'd love to hear from you!

Radiate Hospitality is an Equal Opportunity Employer - we welcome applicants of all backgrounds, identities, and abilities.

Salary : $140,000 - $160,000