Product Marketing Manager

At RadarFirst, we're empowering organizations to make smart, confident decisions in a rapidly evolving regulatory landscape. We're seeking a strategic, self-starting Product Marketing Manager (PMM) who thrives in ambiguity, knows how to build structure from scratch, and is energized by connecting products to people through crisp narratives and purposeful go-to-market (GTM) strategy.

This role reports into Product but partners deeply across GTM, including Marketing, Sales, Customer Success, and Enablement, to ensure that every new product or feature rollout is launched with precision, clarity, and cross-functional alignment. You'll act as the connective tissue between what we build and how it's understood, sold, and adopted in the market.

We're not looking for someone to execute marketing campaigns - that's what our marketing team does. You will be charged with telling the evolving story of RadarFirst. Defining what we do to our employees, our customers, and the world at large. You will equip our GTM teams with the foundational messaging, positioning frameworks, and enablement tools that empower them to drive demand, accelerate deals, and support adoption.

You'll also play a lead role in running beta programs, driving early access strategies, and ensuring feedback loops between customers, prospects, product, and GTM remain tight and actionable.

This position is remote, and preference will be given to candidates in the Portland, OR, Seattle, WA, Chicago, IL, and Austin, TX metro regions.

Key Responsibilities

Build & Own the Product Marketing Function

• Build the role from the ground up - identify gaps, set priorities, and take initiative without waiting for instruction.
• Work cross-functionally to establish how product marketing fits into our overall launch and commercialization efforts.
• Maintain a clear understanding of how each new product fits into our platform-level story, and ensure that overarching narratives evolve accordingly.
  
  

Go-To-Market Strategy & Product Adoption

• Lead GTM planning and execution strategy for new products, MVPs, betas, and key enhancements.
• Set success metrics for product adoption and ensure GTM teams are aligned to those KPIs.
• Provide marketing with positioning frameworks, audience targeting, competitive context, and foundational messaging, then partner closely to bring GTM assets to life.
• Ensure that Sales and CS receive the tailored narratives, objection handling, and enablement materials they need to speak confidently about new offerings.
• Communicate product roadmap shifts, pivots, and feature availability in a clear and timely manner to GTM teams.
  
  

Early Access, Beta, & Customer Insights

• Build and operationalize beta and early access programs — identifying customer participants, setting expectations, capturing feedback, and sharing insights with product and GTM.
• Treat customers and prospects differently during rollouts, ensuring appropriate messaging and engagement across segments.
• Leverage voice-of-customer feedback, usage data, and sentiment insights to refine positioning and identify friction points early.
  
  

Sales & Customer Enablement

• Build and maintain internal assets such as pitch decks, battlecards, objection-handling guides, demo talk tracks, and ROI narratives.
• Ensure that updates to our platform narrative are reflected in customer-facing materials as new products are launched.
• Partner with Enablement and CS to ensure product knowledge is rolled out clearly and consistently.
  
  

Market Sensing & Strategic Alignment

• Stay plugged into industry trends, competitive moves, and buyer behaviors to continuously evolve messaging and strategy.
• Collaborate with Product to ensure roadmap direction aligns with market needs and customer feedback.
• Help Marketing and Product identify which messages, products, or use cases will resonate most with each audience segment.
  
  

Qualifications:

• 5 years of experience in Product Marketing, preferably in SaaS or B2B tech environments.
• Experience launching and scaling B2B software products, from MVP through scale.
• A knack for translating complex technical concepts into simple, customer-facing value propositions.
• Strong storytelling ability, with an ability to simplify technical complexity for buyers, and a curiosity-driven mindset.
• Hands-on experience with product launches, messaging, and sales enablement, particularly with AI-driven solutions
• Ability to thrive in a fast-paced, collaborative environment with high expectations and high trust.
• Comfort engaging with cross-functional teams and external stakeholders, including customers.
• Interest or experience in privacy, compliance, or security is a strong plus.
  
  

Who We Are

At RadarFirst, our mission is to solve complex data privacy challenges with innovation. We are revolutionizing incident response management using automated, smart, and purpose-built SaaS technology. RadarFirst is a pioneer in the privacy field, recognized for its innovation with multiple patents and high-profile industry awards. Our customers include some of the nation's largest healthcare, insurance, financial, and government organizations.

Our Values

Respect & Candor

Inclusion & Innovation

Integrity & Empathy

Why Join RadarFirst?

At RadarFirst, our team is filled with smart, thoughtful, and forward-thinking contributors who are experts at what they do. Our culture of innovation and trust is paramount to our success. We work hard, but we also encourage and support a healthy work/life balance. We offer a generous package of benefits and perks that make RadarFirst a great place to work, including:

• Comprehensive benefits that include medical and dental, 401k, Life and Disability insurance, a generous flexible time off policy, paid holiday time, 12 weeks paid parental leave, plus flexible spending accounts for medical, dependent care, and commuter expenses
• Community outreach programs to encourage giving back to our community both as a group and individually
• Commitment to anti-racism work and accountability to our short-term and long-term equity & inclusion action plan
  
  

RadarFirst is a community-first organization, operating on a hybrid model. We actively support all employees working in the way they need. For those who wish to work from the office, these are some features of our downtown Portland office:

• On-site amenities such as indoor bike racks, showers, lockers, and gym facilities
• Casual work environment in an ideal central location, close to great food, shopping, and transportation options
  
  

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

The salary range for this role is $120,000-$130,000 a year.