What are the responsibilities and job description for the Paid Media Specialist position at Racino?
About Us
We own and operate multiple businesses across industries such as restaurants, technology, gaming, and more. We are looking for a highly skilled Paid Media Specialist to join our dynamic team. This role is an exciting opportunity to take ownership of paid media strategies, driving impactful advertising campaigns that deliver measurable results across diverse business types.
Responsibilities
- Plan, create, and optimize paid media campaigns across platforms like Google Ads, Facebook Ads Manager, and other digital advertising tools.
- Develop data-driven strategies to achieve conversion, ROI, and other performance goals.
- Monitor and analyze campaign performance, providing actionable insights to improve results.
- Collaborate with cross-functional teams to align paid media efforts with broader marketing strategies.
- Stay current with digital marketing trends, tools, and platform updates.
Qualifications
- Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Proven experience in creating and managing successful paid media campaigns.
- Strong analytical skills with the ability to interpret data and deliver actionable recommendations.
- Excellent communication and teamwork skills.
- Knowledge of SEO, SEM, and related digital marketing channels.
- Bachelor’s degree in Marketing, Advertising, or a related field preferred.
Why Join Us?
- Work with a variety of brands across diverse industries.
- Opportunity to own and shape paid media strategies.
- Be part of a collaborative and innovative team.
Salary : $40,000 - $70,000
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