What are the responsibilities and job description for the Marketing Coordinator position at Rabren General Contractors?
Purpose/Description Of The Job
The Marketing Coordinator will collaborate closely with executive leadership to position the company for new opportunities and oversee all marketing channels and materials. This position will lead internal and external marketing and brand strategy, including the production of proposals and presentations, business and social media strategy, website design, coordination of business development information/materials, and local/industry communication and engagement efforts.
Major Responsibilities/Duties/Functions/Tasks
Marketing Strategy
While performing the duties of this job, the employee regularly works in an office setting.
Physical Demands
Able to deal with the physical activities associated with an office environment (hear and talk, handle, feel or operate objects, tools, or controls, reach with hands)
Position Type/Expected Hours Of Work
This is a full-time position. Standard days and hours of work are Monday through Friday, 8:00 a.m. through 5 p.m. Occasional evening work may be required as job duties demand.
Travel
Travel to other RGC offices and job sites is required.
Other Duties
This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
RGC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, age, disability, protected veteran status, marital status, pregnancy, or any other reason prohibited by law.
The Marketing Coordinator will collaborate closely with executive leadership to position the company for new opportunities and oversee all marketing channels and materials. This position will lead internal and external marketing and brand strategy, including the production of proposals and presentations, business and social media strategy, website design, coordination of business development information/materials, and local/industry communication and engagement efforts.
Major Responsibilities/Duties/Functions/Tasks
Marketing Strategy
- Develop, refine, implement, and execute the company’s marketing and brand strategy aligned with business goals
- Oversee brand consistency across all marketing channels and materials
- Be responsible for ensuring the level of quality and accuracy for all marketing deliverables and upholding the standards set forth in the Rabren brand guidelines
- Oversee efforts with executive leadership to support marketing strategy, including client meetings, tradeshows, and special events
- Lead corporate initiative(s) by helping create, roll out, and maintain new marketing processes
- Remain up to date on trends within the industry by researching the construction industry, continually studying related publications, announcements, and events to provide recommendations
- Elevate and manage the Travis L. Rabren (TLR) Foundation’s reputation and brand, coordinating with the TLR Foundation board and Rabren team members
- Lead the development of RFP/RFQ proposals, qualifications packages, and pursuit presentations
- Maintain project and employee profiles and project photography
- Assist executive leadership in identifying target markets, clients, and growth opportunities through Dynamics
- Create and develop visuals that support pursuit strategy, business development initiatives, and other departments' requests
- Provide market insights, competitive analysis, and strategic positioning
- Oversee the company website, SEO strategy, and digital presence
- Manage all social media channels, highlighting projects and company culture
- Lead content marketing efforts, including project highlights, press releases, and newsletters
- Coordinate company events, industry conferences, trade associations, and networking events
- Manage award submissions, press releases, and media relations
- Build relationships with industry organizations (AGC, ABC, SubAla) and local community partners (Auburn/Opelika Chambers)
- Track and analyze historical data, marketing metrics, proposal and bid win rates, and lead generation performance through Dynamics
- Provide regular reporting and insights to executive leadership
- Manage the marketing budget
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 2-5 years of marketing experience
- Experience managing proposal marketing and business development support
- Experience with CRM systems, marketing automation, and analytics tools
- Experience in website creation, design, and editing
- Exceptional writing, storytelling, and presentation skills
- Ability to manage multiple deadlines and collaborate with other departments
- Experience with design platforms (Adobe Creative Suite, Prezi, Canva, etc.)
- Excellent computer skills, organizational skills, ability to analyze information, attention to detail, time management skills
- Continually drives for results, strives for improvement, creates trust with character and action, teams up successfully, solves complex problems, and builds up others.
- Experience in commercial general contracting or real estate
- Familiarity with A/E/C industry marketing practices
- Understanding of construction project delivery methods (Design-Build, CMAR, GMP, Hard Bid)
- Experience leading rebranding or brand growth initiatives
- Knowledge of project pursuit strategy and capital planning
- Valid Driver's License
- This position has supervisory responsibility for Marketing Interns from time to time.
- Ensure RGC policies and processes are followed in supervisory activities.
- Work with direct reports to establish goals and development plans for each year; monitor and supervise the progress to enhance their professional development and contribution to RGC.
While performing the duties of this job, the employee regularly works in an office setting.
Physical Demands
Able to deal with the physical activities associated with an office environment (hear and talk, handle, feel or operate objects, tools, or controls, reach with hands)
Position Type/Expected Hours Of Work
This is a full-time position. Standard days and hours of work are Monday through Friday, 8:00 a.m. through 5 p.m. Occasional evening work may be required as job duties demand.
Travel
Travel to other RGC offices and job sites is required.
Other Duties
This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
RGC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, age, disability, protected veteran status, marital status, pregnancy, or any other reason prohibited by law.