What are the responsibilities and job description for the Marketing Coordinator position at R.W. Mercer Co.?
We are seeking a highly motivated and talented Marketing Coordinator to join our team. The Marketing Coordinator will be responsible for assisting with the development and implementation of marketing strategies to achieve organizational goals. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a fast-paced environment.
Key Responsibilities
Key Responsibilities
- Assist in the creation and execution of marketing campaigns to drive brand awareness and customer engagement.
- Conduct market research to identify consumer trends, demographics, and competitor activities.
- Coordinate the production of marketing materials, including brochures, advertisements, and digital content.
- Manage social media platforms and create engaging content to build and maintain a strong online presence.
- Monitor and report on the performance of marketing campaigns, using data analytics to optimize strategies.
- Assist in organizing and coordinating marketing events, trade shows, and promotions.
- Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure alignment of marketing initiatives.
- Stay up-to-date with industry trends and best practices to continuously improve marketing strategies.
- Bachelor's degree in Marketing, Communications, or related field.
- 2 years of experience in marketing or a related role.
- Proficiency in digital marketing platforms and tools.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Ability to multitask and work effectively in a team environment.
- Knowledge of SEO, SEM, and social media marketing strategies.
- Experience with marketing automation tools is a plus.
- Competitive salary
- Health insurance
- Retirement savings plan
- Paid time off
- Professional development opportunities
- Friendly and collaborative work environment
