Manager of Strategy

QYOU is a creator-powered marketing and media company working at the intersection of entertainment, gaming, social culture, and digital storytelling. We develop social-first campaigns, creator partnerships, and breakthrough digital activations for leading studios, streamers, game publishers, and consumer brands.

We are seeking a Manager, Creator Strategy to join our growing Strategy team. This role is ideal for someone who deeply understands creator culture, entertainment fandoms, platform behaviors, and how creator-led campaigns drive conversation, engagement, and business outcomes.

This person will help shape creative strategy, creator recommendations, pitch development, and integrated social marketing programs across TikTok, YouTube, Instagram, Twitch, and emerging platforms. The ideal candidate is equal parts strategist, creative thinker, platform expert, and collaborative operator.

This role will have meaningful influence on campaign thinking, creative direction, and how QYOU continues to evolve its creator strategy capabilities.

Los Angeles-based preferred. Hybrid/remote flexibility available depending on candidate and market.

What You’ll Do

Creator & Campaign Strategy

• Develop creator-led, social-first marketing strategies for entertainment, gaming, and consumer brand campaigns
• Translate client briefs into clear campaign objectives, audience insights, platform strategies, creator approaches, and social storytelling frameworks
• Help shape integrated campaign ideas spanning creators, paid social, community engagement, and platform-native content
• Identify culturally relevant trends, fandom behaviors, creator formats, and emerging opportunities across social platforms
• Participate in client presentations and strategy discussions alongside internal leadership teams

Pitch & Proposal Development

• Partner with Sales, Creative, Account Management, Talent, and Production teams to develop proactive pitches and RFP responses
• Contribute to campaign architecture, creator recommendations, strategic narratives, and presentation storytelling
• Build client-ready materials including proposal decks, case studies, strategy presentations, and campaign concepts
• Help tailor ideas and creator approaches across varying budget levels and campaign scopes

Creator Research & Talent Strategy

• Research and evaluate creators across entertainment, gaming, lifestyle, and culture verticals
• Assess creators not only on audience size, but also creative fit, community engagement, platform fluency, brand safety, and cultural relevance
• Stay current on creator ecosystem shifts, platform updates, monetization trends, and emerging talent
• Collaborate with Talent and Account teams to help shape creator casting strategies and campaign recommendations

What Success Looks Like

• Strong strategic contributions to winning proposals and client presentations
• Creative, culturally relevant campaign ideas rooted in platform behavior and audience insight
• Thoughtful creator recommendations aligned to campaign goals and brand positioning
• High-quality, polished deliverables delivered consistently and collaboratively
• Ability to navigate fast-moving projects, evolving client needs, and shifting social trends with strong judgment and adaptability
• Strong strategic thinking, creative contribution, and presentation storytelling across client opportunities

What You Bring

• 3–6 years of experience in creator marketing, social strategy, entertainment marketing, digital media, or integrated campaigns
• Deep understanding of creator ecosystems and short-form social platforms including TikTok, YouTube, Instagram, Twitch, and emerging channels
• Strong instincts around internet culture, fandoms, entertainment marketing, and social storytelling
• Experience contributing to pitches, campaign strategy, or integrated marketing proposals
• Excellent written and verbal communication skills, including presentation writing and strategic storytelling
• Ability to think both creatively and operationally in fast-moving environments
• Strong organizational skills and attention to detail across multiple concurrent projects
• Familiarity with social analytics, creator discovery tools, trend tracking, and performance reporting
• Comfort leveraging AI-assisted workflows for research, ideation, synthesis, and presentation development
• Collaborative mindset with the ability to work across Sales, Creative, Production, Talent, and Account teams

Bonus Points

• Experience working with entertainment, streaming, gaming, or youth-focused brands
• Understanding of paid social amplification and creator content as performance creative
• Experience with live-service gaming, fandom communities, or launch-based marketing
• Background in creative production, branded content, or social publishing workflows
• Existing creator, talent management, or platform relationships

About QYOU

QYOU connects brands and audiences through creators, culture, and social storytelling. Our team develops award-winning creator campaigns, social content, and digital activations designed for how audiences actually discover, engage with, and share entertainment today.

We value collaboration, creativity, strategic thinking, curiosity, and people who thrive in fast-moving environments while maintaining high standards for ideas and execution.