What are the responsibilities and job description for the Digital Marketing Manager position at Quinnox Inc?
Job Details
About Qyrus
Qyrus is an AIpowered, codeless SaaS platform for automated software testing across web, mobile, and API applications. Designed for enterprises aiming to speed up release cycles and improve software quality, Qyrus simplifies testing with an all-in-one solution that requires no complex frameworks. Core features include predictive AI/ML-enabled test generation, seamless integration with CI/CD tools, and scalable, cloud-native architecture. Positioned to support digital transformation, Qyrus enables organizations to scale testing efficiently across diverse digital environments. The simplicity of vision and completeness of architecture has earned praise from leading analysts at Gartner and Forrester.
Digital Marketing Manager
Our ideal candidate is a digital marketing professional with an Inbound marketing background. The candidate should be able to understand the Qyrus platform and its value proposition to develop engaging digital marketing campaigns to attract and retain customers.
Responsibilities
1. Develop and execute full-funnel inbound demand programs to ensure an adequate sales pipeline.
2. Analyze all aspects of the conversion funnel, identify areas of improvement, and implement strategies to capitalize on the gaps.
3. Identifies critical conversion points and drop off points and optimizes user funnels
4. Drive and support the creation and implementation of digital programs and campaigns through email, website, SEO, PPC, social media, and other emerging digital channels
5. Measure the effectiveness of all digital programs with established metrics and KPIs. Own and run the content marketing calendar to deliver on defined objectives
6. Identifies trends and insights and optimizes spend and performance based on the insights
7. Designs build and maintain our social media and web presence
8. Organize, facilitate, and attend conferences to create inbound demand
Candidate Profile
Graduate with 6-8 Years of relevant experience
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Should know about Hubspot, Google Analytics, WordPress, HootSuite, and Website Traffic Data Interpretation
Practical experience in running/managing Google Ads, Google analytics, display marketing, Brand awareness campaigns, YouTube video ads, email marketing, influencer marketing, Content marketing, and social media marketing