Digital Marketing Coordinator

JOB PURPOSE:

• Reports to Casino Marketing Director to develop and coordinate content to build audience and engage followers through daily posts across all social media platforms. Serves as the main point of contact for all social media and web presence.
• Reports to CEO/GM to assist Creative Coordinator with Graphic Arts, Advertising and Branding.

ESSENTIAL JOB FUNCTIONS:

• Develop content to build audience and engage followers through daily posts across all social media platforms for QBRC, including Facebook, Twitter, Instagram, YouTube, TripAdvisor, and other sites as assigned.
• Coordinate guest service program by monitoring social media, Tripadvisor, secret shopper reports and guest comments and ensure appropriate responses are made by soliciting departments for feedback. Follow up with departments to ensure guest concerns are addressed with the staff and measures are put into place to correct errors in the future.
• Monitor community feedback in real-time and respond/engage with the brand’s audience 7 days a week. Research and issue accurate and timely responses to guest questions and concerns received via social platforms.
• Serve as the point of contact for QBRC web pages, in coordination with Creative Coordinator to ensure brand.
• Establish, maintain and collaborate effective communication and professional relationships with internal departments.
• Coordinate with other departmental leaders at QBRC to photograph property amenity areas, venues, team members and nightlife for posting to social pages.
• Publish event photo albums within a timely fashion and maintain a collection of promotional / lifestyle images to use for QBRC.
• Develop and execute engaging, social media contests that achieve defined marketing goals.
• Measure social media efforts and deliver actionable insights. Make specific recommendations on how to improve social activity by regularly monitoring and analyzing brand/competitor conversations.
• Create and present social media progress reports and competitive analysis reports monthly to Marketing and Executive management.
• Stay current with industry trends in social media advertising and new strategies.
• Coordinate all art through Creative Coordinator and help maintain integrity of the brand.
• Assist Creative Coordinator with Digital Art as requested.
• Assist Marketing with the promotion of and active engagement at QBRC
• Work nights, weekends and holidays as schedule requires.
• Perform any other duties as assigned.

PHYSICAL/MENTAL REQUIREMENTS: (*Constantly, Frequently, Occasionally)

While performing these job duties, the employee is regularly required to:

• Reach with hands and arms, climb or balance, stoop, kneel or crouch;
• Ability to observe and have close vision, distance vision, color vision, peripheral visions with depth perception and the ability to adjust and focus.
• Employee must occasionally lift and/or move up to 25 pounds.

ACCESS TO SENISTIVE AREAS

• Key/access marketing and Casino Services
• CMP system
• Must maintain the HIGHEST level of confidentiality regarding all marketing administration and proprietary information. The release of trade material, guest data, or any confidential data shall result in immediate action being taken by the Director of Marketing to ensure the enterprise is properly protected.

WORKING CONDITIONS:

• Work is performed indoors in a thermostatically-controlled office environment with occasional outdoor work being performed;
• Exposure to various chemicals used in maintenance of property;
• Usually works in a moderate to loud noise level environment when on the casino floor
• Close space while working with others
• Work is performed in a professional, fast paced, customer service environment
• Must be able to de-escalate guest service issues and have the ability to act and react in the best interest of QBRC while maintaining a professional decorum.

The list of duties and responsibilities, requirements and licenses is not meant to be exhaustive. Management reserves the right to revise the position description and to require that other tasks be performed when the circumstances of the position change.

Should an applicant or employee request special consideration for any particular reason, such as reasonable accommodation for a disability, the Supervisor or Manager should contact the Human Resources Director. At this time, the Supervisor or Manager should be able to describe, in detail, to the Human Resources Director, the Essential Functions of the job involved in the request.

Job functions are subject to possible modification to reasonably accommodate management changes and requests. This job description in no way states or implies that these are the only tasks to be performed by the employee occupying this position. Employees will be required to follow any job-related tasks requested by their supervisor. This document does not create an employment contract, implied or otherwise, other than an employment relationship and one of primary functional expectations.

QUALIFICATIONS:

• Associates degree in Marketing, Graphic Arts or related field.
• Three years’ experience with social media and/or email marketing
• Excellent written and verbal communications skills, superior organizational skills, the ability to problem solve, and above average attention to detail.
• Proficiency in Microsoft Office: Access, PowerPoint, Word, Outlook, Excel, Adobe Photoshop, Adobe Illustrator.
• Demonstrated experience in all areas of social media
• Read, write and speak English fluently.
• Proficiency in Microsoft Office: Word, Outlook, Excel.
• Competent organizational skills.
• Ability to communicate effectively with the public and other employees.
• Ability to meet deadlines as required.
• Ability to multi-task and coordinate with others in department.
• Must be detail orientated, creative, artistic, motivated, and willing to work long hours.
• Ability to handle multiple priorities in a fast-paced environment.

Preferred:

• Experience in Casino Marketing
• Analytical Experience
• Knowledge of HTML

LICENSE REQUIREMENTS:

• Washington State Gaming and Quinault Tribal License (Class III)
• Washington State Driver’s License in good standings for Company Insurance Policy.

Salary : $23 - $28