What are the responsibilities and job description for the Performance Marketing Manager position at Quilt?
Use your growth skills to move homes off fossil fuelsAbout QuiltQuilt is the smartest way to heat and cool your home. As a two-zone ductless heat pump with a SEER2 rating of 25 and HSPF2 of 12, Quilt sets a new efficiency standard for residential climate control. Designed by industry veterans from Google, Apple, and Nest, and backed by top climate investors, Quilt combines cutting-edge performance with elegant, architectural design that integrates seamlessly into the home.Our mission is to move humanity off fossil fuels in the home. We're not just another climate tech company — we're building products people actually want in every room of their house. Check out @meetquilt to see what we're creating.The OpportunityThis is performance marketing with purpose. You'll drive two interconnected audiences that are both critical to accelerating home electrification: homeowners who want beautiful, efficient climate control, and HVAC installation partners who are essential to bringing Quilt into homes across North America.Our in-house creative team and creator partners produce content that makes people stop scrolling — modern homes, thoughtful design, real stories of comfort and efficiency. Your job is to put rocket fuel behind what's already resonating, and you'll have the trust and ownership to make a real impact.You'll primarily focus on digital performance channels, but you're also the type of marketer who's ready to jump in where it moves the needle — whether that's supporting OOH pilots, direct mail tests, or in-market events that drive demand and education.What You'll DoDrive homeowner demand across North AmericaScale paid campaigns across CTV, paid social, and search that generate qualified leads for our growing partner networkTest, optimize, and scale what's working — you'll have the budget and creative assets to move fastLaunch innovative campaigns like our partner referral program, designed to create pull-through demand that brings HVAC businesses into the Quilt ecosystemSupport adjacent channels (OOH, mailers, events) when they help accelerate the homeowner funnel or unlock new learningsBuild our partner acquisition engineAttract HVAC installation businesses — the skilled professionals who bring Quilt into homes — through targeted B2B campaigns on paid channels Develop messaging and creative that speaks to why forward-thinking installers want to offer Quilt to their customersWork closely with our partnerships team to understand what drives partner decisions and translate that into performance campaignsOwn the strategy and the resultsManage significant paid media investment with full autonomy to allocate across channels based on performanceBuild the reporting infrastructure to show what's working (and what's not) across both audiencesCollaborate with Creative on briefs, with Sales on lead quality, and with leadership on strategic betsWhat Makes This Role SpecialThis isn't incrementally optimizing CPLs for a SaaS product. Every homeowner lead you generate is a potential household moving off natural gas. Every partner you attract is an HVAC business that will install hundreds of heat pumps over their lifetime with Quilt. The math matters — and so does the mission.You'll also work with genuinely beautiful creative. Our products photograph well because they're designed to. Our creator partners tell authentic stories because they actually love having Quilt in their homes. Your job is to amplify what's already compelling.Who You AreExperienced growth marketer with 5 years driving performance across search, paid social, and ideally CTV. You've managed six-figure budgets and know how to scale efficientlyBonus points if you've driven growth for considered, higher-ticket purchases with multi-step funnels and longer decision cycles — home improvement, HVAC, energy, automotive, or other categories where trust, education, and timing matterDual audience fluent — you've done both B2C and B2B acquisition and can context-switch between themCreative collaborator who can brief designers and work with creators, not just optimize existing adsBuilder mindset — you've set up tracking, built dashboards, and established processes in fast-moving environmentsMission-driven — you want your growth skills to accelerate the energy transition, not just another tech unicornWhy This MattersTo meet decarbonization goals, we need to convert 100 million U.S. homes to heat pumps by 2050. That requires going from 500,000 conversions per year to 5,000,000. The policies and incentives exist. What's missing are products people actually want and installers are excited to sell. That's Quilt. Your campaigns will directly drive that adoption curve.Location: RemoteExpected Salary Range:In an effort to provide greater transparency, we are sharing the base salary range for this position. The annual anticipated base salary range for U.S. candidates for this role is $140,000 - $180,000, depending on location.In addition to base salary, Quilt also offers meaningful equity and top-tier benefits.Employees in this position are also eligible to participate in Quilt's standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.
Salary : $140,000 - $180,000