Digital Marketing Strategist

About Quikaid:

Quikaid is a Social Security disability representation firm based in Saint Petersburg, FL. Established in 1993, we offer legal services to clients across the United States. As a well-managed and rapidly growing company, we provide a dynamic and engaging work environment.

What we are looking for:

We are seeking an experienced Digital Marketing Strategist with a primary focus on SEM/PPC and paid advertising to lead Quikaid’s digital marketing operations. In this role, you will manage paid search and social campaigns, track and analyze performance, optimize conversions, and grow audiences across digital channels. The ideal candidate will be highly analytical, detail-oriented, and comfortable translating business goals into measurable marketing outcomes. This position reports directly to the Chief Marketing Officer (CMO) and plays a critical role in driving client acquisition and supporting company growth.

Responsibilities:

• Oversee and optimize paid search and social campaigns across Google, Bing, Meta, YouTube, X, TikTok, and Reddit.
• Conduct keyword research, audience segmentation, and budget management to drive efficient, high-performing campaigns.
• Build, test, and optimize high-converting landing pages in collaboration with internal teams (Unbounce).
• Implement A/B and multivariate testing to improve ad performance, conversion rates, and ROI.
• Manage analytics and conversion tracking systems, including GA4, Google Tag Manager, and UTM frameworks.
• Create and maintain dashboards and reports to monitor KPIs such as CPL, CPA, ROAS, and conversions.
• Stay up to date on AI-driven campaign optimization, adaptive search (AEO), and emerging digital ad formats.
• Document campaign processes, optimizations, and results to ensure knowledge sharing and continuous improvement.
• Support SEO initiatives, including on-page, off-page, technical SEO, and link-building.
• Provide technical website optimization and troubleshooting support using HTML, CSS, and JavaScript.
• Align SEO strategies to complement paid campaigns and overall digital marketing objectives.

The salary range for this position is $90,000 - $125,000,with annual performance-based raises and benefits. Starting pay is dependent on candidate qualifications, work experience, and skillset.

This is a full-time position, Monday through Friday. During the Orientation Period, the role will be fully in-office, with hours from 8:30 AM to 5:00 PM. After the Orientation Period, employees will transition to a hybrid schedule of three days in the office and two days working from home. Additional details about schedule flexibility and other benefits will be shared during the interview process.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
• 3–5 years of hands-on experience managing SEM/PPC campaigns, paid social, and analytics.
• Proficiency with GA4, Google Ads, Bing Ads, Meta Ads Manager, and Google Tag Manager.
• Experience with Conversion Rate Optimization (CRO), A/B testing, and performance measurement frameworks.
• Proficiency in data visualization tools such as Looker Studio, Power BI, or Tableau, including dashboard automation.
• Knowledge of SEO best practices and basic troubleshooting using HTML, CSS, and JavaScript is desirable within a .NET 8.0/C# environment.
• Strong understanding of data privacy and compliance standards (GDPR, CCPA, and HIPAA relevance in ad tracking).
• Familiarity with AI-driven campaign optimization (Performance Max, dynamic creative optimization).
• Excellent analytical and problem-solving skills, with the ability to interpret data and communicate insights clearly.

Benefits:

• Medical, Dental, and Vision insurance, with multiple health plan options to fit your needs. Our company covers 100% of Dental and Vision premiums.
• Life Insurance provided at no cost to employees, with optional additional coverage available.
• Employees receive 15 days of Paid Time Off (PTO) per year during their first five years of employment, increasing to 20 days after five years and 22.5 days after ten years. PTO may be used for vacation, personal, or sick time.
• Quikaid observes all Federal holidays as paid holidays. Currently, there are 11 paid Federal holidays, though this number may be updated if new holidays are established.
• A 401(k)-retirement plan with a 6% company match. For every dollar you contribute, we will match up to 6% of your compensation.
• Fun celebrations, including company-sponsored contests, birthday bonuses ($50 on your birthday), work anniversary bonuses ($100 for each year of employment, for example, on your 3rd anniversary, you will receive $300), and various other celebrations throughout the year. We believe in working hard and having fun!
• We provide a generous break policy, allowing you to take breaks as needed, including 60 minutes of paid break time each day, accrued proportionally based on hours worked (1 hour for every 7 hours worked). Employees are expected to work 40 hours per week.
• Company will assist with acquiring necessary work-from-home office hardware, as needed.

Additional Information:

• We are looking to fill this position as soon as possible but can be flexible on the start date for the right candidate.
• The interview process includes an aptitude assessment and at least two rounds of in-office interviews with members of our marketing and leadership team.
• Successful candidates will be required to complete a background check and drug test prior to beginning their employment.

Equal Opportunity Employer

• Quikaid is an equal opportunity employer that values and celebrates diversity. We are committed to creating an inclusive work environment that does not discriminate against any employee or job applicant based on race, color, sex, age, national origin, religion, sexual orientation, gender identity and expression, veteran status, or disability status. We adhere to all federal, state, and local laws that protect individuals from discrimination based on these characteristics.

Thank you for your interest in building a career at Quikaid! We look forward to getting to know you better.