What are the responsibilities and job description for the Senior Marketing Specialist - SFMC position at Quest Diagnostics?
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.
The Senior Marketing Manager is responsible for coordinationandhands-on developmentof SFMC Marketing transactional, lifecycle,and promotional marketing campaigns to support business goals in customer acquisition, loyalty,and retention.The Senior Marketing Manager is also responsible for SFMC design and development ofAMPscript,SSJS, SQL, APIs, Automation, Journeys, personalized email templates, data driven proficiency, SMS and CloudPages
This is a remote opportunity.
Responsibilities:
Duties include SFMC Development & Technical Implementation to support Consumer Marketing campaigns that are recurring and/or ad/hoc email sends.
Special projects that require analytical abilities include data driven decision making and troubleshooting and root cause analysis of the issues.
Review and update documentation for any features implemented in SFMC and conduct peer reviews with the entire team
Leverage out-of-the-box report as well as building custom new reports using SFMC cloud pages
Qualifications:
Minimum of 9-10 years of SFMC hands-on experience is required, including strong API, SQL, Ampscript, building personalized email templates, strong data driven experience and Automation experience is mandatory.
Preferred work experience: Data Cloud, Einstein AI and CRM experience.
Specific tools required include SFMC, Jira, Confluence, SQL tools, Scripting (java scripting/amp scripting/SSJS) and data analytics and visualization tools
Level of competency: Intermediate or Advanced.
Bachelor's Degree Required
63595
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While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.
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