What are the responsibilities and job description for the Marketing Specialist position at Quality Automotive Services, Inc. Valvoline Instant Oil Change Franchisee?
QAS LLC, dba Valvoline Instant Oil Change, is expanding, and we’re looking for a Marketing
Specialist – New Store Growth to help drive customer acquisition and brand awareness for
our rapidly growing new stores. This role will partner closely with both our Marketing and
Operations teams to design and execute marketing plans that reflect the unique characteristics
of each new store and its surrounding community.
The ideal candidate brings energy, creativity, and strategic thinking to ensure that every new
store launch feels local, authentic, and impactful.
Key Responsibilities
Market Research & Insights
o Analyze new store locations, including competitive landscape, demographics, and
community values.
o Provide recommendations on marketing tactics aligned with the store’s unique
context.
Strategy Development
o Build tailored marketing plans for new store launches.
o Recommend tactics including local sponsorships, social media influencer
campaigns, and digital advertising (display, paid social, etc.).
Campaign Execution
o Manage and implement marketing strategies in collaboration with agency partners,
local vendors, and community organizations.
o Coordinate sponsorship activations, influencer engagements, and digital
campaigns.
o Monitor, analyze, and provide recommendations for optimizations of marketing
efforts to ensure effectiveness and ROI.
Cross-Functional Collaboration
o Work with Operations to align store opening timelines and community needs.
o Partner with the Marketing team to ensure campaigns reflect Valvoline’s brand
standards and growth goals.
Local Marketing Implementation
o Engage directly with the community (affiliate marketing, coupon distribution, etc.) around new stores to drive trial.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field OR 3 years of professional marketing experience.
- Experience with local marketing campaigns, influencer outreach, sponsorships, or digital advertising strongly preferred.
- Excellent communication and presentation skills, with the ability to influence and build partnerships.
- Highly organized with strong project management skills; able to juggle multiple store launches simultaneously.
- Self-motivated, high-energy, and passionate about driving growth at the local level.
- Role will require travel to new stores, up to 50% in months with multiple openings.
We care about your overall well-being and offer a robust benefits package.
Why You’ll Love Working With Us:
- Career Growth: We’re committed to fostering your professional development. With clear pathways for advancement, we support your ambitions and help you achieve your career goals.
- Comprehensive Benefits Package: We care about your overall well-being and offer a robust benefits package, including:
- Medical, Dental, and Vision Insurance
- Basic and Optional Life Insurance and AD&D Coverage
- Voluntary Short-Term Disability Coverage
- Voluntary Accident Plan
- 401(k) Savings Plan
- Employee Assistance Program (EAP)
- Employee Discount
Valvoline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.