Chief Marketing Officer (CMO)

Are you interested in working with the World’s leading AI-powered Quality Engineering Company? Ready to advance your career, team up with global thought leaders across industries and make a difference every day? Join us at Qualitest!

We are looking for a Chief Marketing Officer (CMO) to join our growing team in Qualitest.

Role: Chief Marketing Officer (CMO)

Location: Dallas, TX (hybrid)

Qualitest is entering a pivotal phase of transformation, evolving from a market-leading quality engineering firm into an AI-first partner helping enterprises build, deploy and scale trusted AI systems.

The Chief Marketing Officer will play a central role in shaping and accelerating this transition. This is a strategic, commercially accountable leadership position responsible for defining market positioning, driving demand, and building a unified global marketing engine.

The CMO will align closely with the CEO and executive team to articulate a clear, differentiated narrative, strengthen market presence, and translate strategy into measurable growth.

Key responsibilities

1. Define and own the global marketing strategy

• Establish a clear, compelling market position aligned to Qualitest’s AI-first direction 
• Lead the evolution from a testing-led narrative to a broader quality engineering and AI assurance proposition 
• Translate business strategy into a focused marketing roadmap with measurable outcomes 

2. Build a high-performing global marketing function

• Integrate and align regional marketing teams into a cohesive global model 
• Define operating structure, governance, and ways of working 
• Elevate capability across brand, digital, content, demand generation, events, and analyst relations 

3. Drive demand and commercial impact

• Partner with sales leadership to build a scalable, data-driven demand generation engine 
• Improve pipeline quality, conversion, and marketing ROI 
• Implement clear KPIs tied to revenue, not just activity 

4. Develop brand transformation and market presence

• Oversee the successful rollout of the new brand and positioning globally 
• Ensure consistency across all touchpoints, from website to executive communications 
• Build a strong, differentiated presence in a crowded services market 

5. Strengthen ecosystem and partner marketing
Develop joint go-to-market strategies with strategic partners (e.g. SAP, Tricentis, hyperscalers) 
Ensure marketing supports sector and solution-led growth 

6. Bring rigor, data and accountability

• Establish clear reporting frameworks across all marketing activities 
• Use data to prioritize investment and continuously optimize performance 
• Manage budgets effectively and transparently 

Experience and background

• Proven CMO or senior marketing leadership experience within a global B2B services or technology organization 
• Strong track record of driving measurable commercial impact through marketing 
• Experience repositioning or transforming a company narrative, ideally in AI, data, or digital engineering 
• Deep understanding of enterprise buyers and complex sales cycles 
• Experience working closely with CEOs and executive teams on external positioning 

Capabilities and leadership profile

• Strategic but hands-on; able to move between vision and execution without losing momentum 
• Commercially driven with a clear focus on revenue outcomes 
• Confident operating in ambiguity and driving change across a complex, global organization 
• Strong stakeholder management, with the ability to influence at board level 
• Clear, compelling communicator with strong editorial judgement 

Success in the first 12 months

• A clear, differentiated market narrative for Qualitest as an AI-first quality engineering leader 
• A fully aligned global marketing function with defined structure and accountability 
• A measurable improvement in pipeline contribution and marketing ROI 
• Successful delivery of the rebrand and market relaunch 
• Increased visibility and credibility with analysts, partners, and clients 

Why this role matters
Qualitest has scale, capability, and ambition. What it needs now is clarity, consistency, and impact in how it shows up to the market. The CMO will be instrumental in closing that gap and positioning the company for its next phase of growth.

Benefits
Why QualiTest?

• Be a part of a company who strives to support for diversity and inclusion in the workplace – we are one, we are many at Qualitest. Celebrate culture, share knowledge with engineers from around the globe, and inspire each other through our differences. We have more than 40% women and around 120 different nationalities.
• Local and global opportunities – we offer you internal rotation and international mobility opportunities to grow your career.
• Clear view of your career and progression with the company – Qualitest is growing massively (since 2021 – tripled our employees base – we now have more than 8,000 engineers) and giving you the opportunity to grow with us.
• Work hard and play harder with our flexible and casual culture. Take a break from work and join an employee event, or enjoy the amenities and games provided from one of our Employees Centers.Save your earnings and prepare for your future by enrolling in our 401k plan where Qualitest will match your contributions accelerating your savings plan.
• Take care of health with enrollment into one of our competitive healthcare benefits. Qualitest will match towards your HSA if you choose to participate.
• Never stop experimenting and learning with QCraft – our Learning & Development platform: 50,000 courses, 300 virtual labs, mentorship and leadership programs, professional tribes, sponsored certifications, and much more.
• Stay active and get rewarded with our Corporate Wellness Program. We pay your Gym membership and giving you opportunities to Earn additional vacation times for attendance the gym!
• Earn bonuses via our Client Referral and Employee Referral Program’s. Refer and earn – tap your network for net-worth.
• We recognize our employees work via our Qudos platform - You can earn bonuses and spot awards by celebrating your and your peers’ achievements.
• Planning a vacation? Looking for car insurance? Get access to Qualitest Employee Perks for discounts on anything from travel to electronics. With so many offerings the savings are endless!
• The salary rate for the role is $200-215k/ year plus a competitive annual bonus based on meeting KPIs.

Intrigued to find more about us?

• Visit our website at https://www.qualitestgroup.com/
• If you like what you have read, send us your resume and let’s start talking!

You will play a central role in shaping and accelerating this transition. This is a strategic, commercially accountable leadership position responsible for defining market positioning, driving demand, and building a unified global marketing engine.

Key responsibilities
1. Define and own the global marketing strategy
Establish a clear, compelling market position aligned to Qualitest’s AI-first direction 
Lead the evolution from a testing-led narrative to a broader quality engineering and AI assurance proposition 
Translate business strategy into a focused marketing roadmap with measurable outcomes 

2. Build a high-performing global marketing function
Integrate and align regional marketing teams into a cohesive global model 
Define operating structure, governance, and ways of working 
Elevate capability across brand, digital, content, demand generation, events, and analyst relations 

3. Drive demand and commercial impact
Partner with sales leadership to build a scalable, data-driven demand generation engine 
Improve pipeline quality, conversion, and marketing ROI 
Implement clear KPIs tied to revenue, not just activity 

4. Develop brand transformation and market presence
Oversee the successful rollout of the new brand and positioning globally 
Ensure consistency across all touchpoints, from website to executive communications 
Build a strong, differentiated presence in a crowded services market 

5. Strengthen ecosystem and partner marketing
Develop joint go-to-market strategies with strategic partners (e.g. SAP, Tricentis, hyperscalers) 
Ensure marketing supports sector and solution-led growth 

6. Bring rigor, data and accountability

Establish clear reporting frameworks across all marketing activities 
Use data to prioritize investment and continuously optimize performance 
Manage budgets effectively and transparently 

Experience and background

Proven CMO or senior marketing leadership experience within a global B2B services or technology organization 

Strong track record of driving measurable commercial impact through marketing 

Experience repositioning or transforming a company narrative, ideally in AI, data, or digital engineering 

Deep understanding of enterprise buyers and complex sales cycles 

Experience working closely with CEOs and executive teams on external positioning 

Capabilities and leadership profile

Strategic but hands-on; able to move between vision and execution without losing momentum 

Commercially driven with a clear focus on revenue outcomes 

Confident operating in ambiguity and driving change across a complex, global organization 

Strong stakeholder management, with the ability to influence at board level 

Clear, compelling communicator with strong editorial judgement 

Success in the first 12 months

A clear, differentiated market narrative for Qualitest as an AI-first quality engineering leader 

A fully aligned global marketing function with defined structure and accountability 

A measurable improvement in pipeline contribution and marketing ROI 

Successful delivery of the rebrand and market relaunch 

Increased visibility and credibility with analysts, partners, and clients 

Benefits
Why QualiTest?

• Be a part of a company who strives to support for diversity and inclusion in the workplace – we are one, we are many at Qualitest. Celebrate culture, share knowledge with engineers from around the globe, and inspire each other through our differences. We have more than 40% women and around 120 different nationalities.
• Local and global opportunities – we offer you internal rotation and international mobility opportunities to grow your career.
• Clear view of your career and progression with the company – Qualitest is growing massively (since 2021 – tripled our employees base – we now have more than 8,000 engineers) and giving you the opportunity to grow with us.
• Work hard and play harder with our flexible and casual culture. Take a break from work and join an employee event, or enjoy the amenities and games provided from one of our Employees Centers.Save your earnings and prepare for your future by enrolling in our 401k plan where Qualitest will match your contributions accelerating your savings plan.
• Take care of health with enrollment into one of our competitive healthcare benefits. Qualitest will match towards your HSA if you choose to participate.
• Never stop experimenting and learning with QCraft – our Learning & Development platform: 50,000 courses, 300 virtual labs, mentorship and leadership programs, professional tribes, sponsored certifications, and much more.
• Stay active and get rewarded with our Corporate Wellness Program. We pay your Gym membership and giving you opportunities to Earn additional vacation times for attendance the gym!
• Earn bonuses via our Client Referral and Employee Referral Program’s. Refer and earn – tap your network for net-worth.
• We recognize our employees work via our Qudos platform - You can earn bonuses and spot awards by celebrating your and your peers’ achievements.
• Planning a vacation? Looking for car insurance? Get access to Qualitest Employee Perks for discounts on anything from travel to electronics. With so many offerings the savings are endless!
• The salary rate for the role is $200-215k/ year plus a competitive annual bonus based on meeting KPIs.

Intrigued to find more about us?

• Visit our website at https://www.qualitestgroup.com/
• If you like what you have read, send us your resume and let’s start talking!