What are the responsibilities and job description for the Marketing Manager position at Qualigence International?
Most marketing roles focus on activity.
This one focuses on results.
We’re looking for someone who knows how to turn ideas into conversations… and conversations into revenue.
If you measure success by impressions and clicks, this won’t fit.
If you measure success by leads, pipeline, and deals, keep reading.
Location
This role is based in Michigan.
You’ll be in our Livonia office 3 days per week working directly with leadership. The rest of the time is flexible.
If you prefer fully remote, this is not the role.
What You’ll Own
This is an ownership role, not a support role.
You will:
• Build and execute campaigns that generate qualified leads across multiple brands
• Own and optimize Google Ads strategy and performance
• Turn content, insights, and IP into real demand
• Align marketing directly to business outcomes, not vanity metrics
• Partner with leadership to drive growth priorities
• Challenge what isn’t working and replace it with something better
What This Is Not
• Not a social posting role
• Not just email automation and workflows
• Not a “keep things running” position
• Not someone who waits for direction
We already have strong technical support in place.
We need someone who knows how to use it to create demand and drive growth.
What We’re Looking For
• Proven ability to generate leads and pipeline, not just activity
• Strong experience with Google Ads and paid strategy
• Ability to think strategically and execute practically
• Comfortable in a fast-moving, build-as-we-go environment
• Competitive mindset. You want to win and you measure it
About the Company
This role supports a group of companies working together to solve one core problem: helping organizations grow through better hiring and better leadership.
Our companies include:
• Qualigence – improving hiring decisions through disciplined recruiting
• Qualigence Staffing – providing flexible talent solutions that keep businesses moving
• Lowisz Leadership Institute – installing leadership systems that drive performance
• Community Bankers Institute – helping community banks build stronger leadership and results
• Recruitment Education Institute – training recruiters to operate with discipline and impact
Different brands. One focus:
Driving real business outcomes.
What Matters Most
Marketing is not about content.
It’s about conversations.
And conversations drive revenue.