What are the responsibilities and job description for the Social Media Coordinator position at Quaker Windows & Doors?
Position Overview
The Social Media Coordinator will develop, implement and analyze social media content. The position aims to elevate Quaker's brand visibility, fostering audience engagement and overseeing the overall reputation of our brand across multiple platforms. The Social Media Coordinator will collaborate with the Digital Marketing Manager and teams across the company to support their initiatives and ensure content is appealing and consistent with the company's brand and values.
Division: Corporate
Department: Sales Marketing
Reports to: Digital Marketing Manager
Job Type: Full-Time
FLSA: Exempt
Date: 11/12/2025
Duties and Responsibilities
No direct management or supervisory responsibilities.
Safety
Observe safety and security policies and procedures, including proper use of Personal Protective Equipment including but not limited to eye and toe protection. Report potentially unsafe conditions during visits to the production floor.
Travel
Approximately <5% travel is required for commuting between the Quaker campuses.
Qualifications
An individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
An individual is expected to have the minimum level of education and/or related expertise listed here:
Competencies and Skills
This is a full-time position. Days and hours of work are Monday through Friday during normal business hours. Occasional evening and weekend work may be required as job duties demand.
Physical Demands
The demands and environmental characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is primarily an office job and largely a sedentary role with frequent sitting. The employee is occasionally required to bend, stand, climb or balance; and stoop, kneel, crouch or crawl as necessary when filming. The employee may also occasionally be required to lift and/or move up to 25 pounds.
Vision abilities required by this job may include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
It is an essential job function and safety rule, applicable to every employee working in a safety sensitive classified position, to be able to work in a constant state of alertness and in a safe manner.
Work Environment
Although the employee will primarily be in an office setting, while performing the duties of this job, the employee may need to visit the factory and be exposed to climactic variations, various levels of vibration, and moving mechanical parts. The noise level in the office is usually low, but hearing protection may be advisable or required for prolonged visits to certain parts of the factory.
Other Duties And Responsibilities
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that may be required of the employee for this job. Duties, responsibilities and activities may change at the discretion of management at any time.
Equal Employment Opportunity Statement
Quaker is an equal opportunity employer. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Quaker will be based on merit, qualifications, abilities, and Quaker's needs and resources. Quaker does not discriminate in any employment opportunities or practices on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity or expression), national origin, ancestry, age, disability, genetic information, military status, or any other category protected by law.
The Social Media Coordinator will develop, implement and analyze social media content. The position aims to elevate Quaker's brand visibility, fostering audience engagement and overseeing the overall reputation of our brand across multiple platforms. The Social Media Coordinator will collaborate with the Digital Marketing Manager and teams across the company to support their initiatives and ensure content is appealing and consistent with the company's brand and values.
Division: Corporate
Department: Sales Marketing
Reports to: Digital Marketing Manager
Job Type: Full-Time
FLSA: Exempt
Date: 11/12/2025
Duties and Responsibilities
- Develop and implement social media strategies across platforms such as Facebook, X, Instagram, LinkedIn and other relevant outlets
- Develop content to educate followers on our product offerings, engage them in events, build audiences and initiate action
- Produce, curate and publish engaging content and key deliverables including text, graphics and videos for social media posts across platforms that are effective, engaging and produced with high-quality detail.
- Shoot still-frame photography & video
- Ensure content is appealing and consistent with company brand and values
- Use project management software to plan, coordinate and post social media content for all platforms according to the calendar.
- Monitor, moderate and engage with all user-generated content in a timely and professional manner, foster a positive online community & reputation in line with Quaker's brand, values and moderation policies, elevate inquires that require immediate attention
- Recommend organic or paid content for search engine optimization options and ad campaigns, be willing to submit multiple concepts for consideration before finalization
- Oversee Quaker's internal Facebook group and serve as the primary contact to post content on the platform
- Coordinate with Quaker Teams to support their initiatives, take ideas from concept to execution
- Research industry advertising and perform keyword research
- Research and stay informed about emerging social media trends, including analysis of competitor activity, industry trends and platform algorithm changes to provide suggestions and/or insights for future opportunities
- Monitor and interpret social media metrics, analyze data to identify trends and optimization opportunities, quantify content and platform results, generate reports on platform audits and campaign successes to provide insight and recommendations for improvement
- Foster relationships with influencers and brand advocates to amplify Quaker's reach, serve as a liaison with other departments to introduce social media solutions and assist them with social media protocols
- Follow the Marketing Department's processes and procedures
- Prompt and regular attendance at an assigned work location.
- Interact and communicate with employees and customers in an appropriate manner.
- Availability to confer with staff members with whom the employee must interact on a regular basis.
- Communicate via email, prepare reports and work schedules.
- Plan, prioritize and monitor Quaker's social media activities and team deadlines.
- Complete assigned tasks/projects in a timely manner.
No direct management or supervisory responsibilities.
Safety
Observe safety and security policies and procedures, including proper use of Personal Protective Equipment including but not limited to eye and toe protection. Report potentially unsafe conditions during visits to the production floor.
Travel
Approximately <5% travel is required for commuting between the Quaker campuses.
Qualifications
An individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Proficient with Microsoft Office software suite: Excel, Word, Outlook
- Proficient in Adobe Creative Cloud: Photoshop, Illustrator, InDesign, etc.
- Familiarity with Asana - a project management software for teams, to track and coordinate work
- Proficient understanding of social media tactics and ways to communicate to make an impact for the company and division brands
- Deep understanding of major social media platforms, including Facebook, Instagram, X, YouTube and LinkedIn and their specific applications, best practices, trends and algorithm changs
- Strong sense of layout, social videography, photography, typography, form, color imagery and composition
An individual is expected to have the minimum level of education and/or related expertise listed here:
- Bachelor's Degree in Marketing, Communications, Digital Media Relations or content creation
- 2-4 Years Experience in Social Media Marketing, Digital Media Relations or content creation
- Prior experience with major social media platforms
- Prior experience with content creation tools including photography, GIFs, videography, graphic design and/or animation
- Video production experience preferred, this includes filing, editing and familiarity with Adobe Premiere Pro or After Effects
- Experience with Google Analytics preferred
- Window/Door manufacturing or fenestration preferred
Competencies and Skills
- Creativity
- Strong Verbal, Written and Visual Communication Skills
- Keen Eye for Aesthetics and Context
- Professionalism
- Customer Service
- Organization
- Adaptability
- Independent Judgment
- Attention to Detail
- Quality Focused
- Multitasking
- Team Based Mindset
This is a full-time position. Days and hours of work are Monday through Friday during normal business hours. Occasional evening and weekend work may be required as job duties demand.
Physical Demands
The demands and environmental characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is primarily an office job and largely a sedentary role with frequent sitting. The employee is occasionally required to bend, stand, climb or balance; and stoop, kneel, crouch or crawl as necessary when filming. The employee may also occasionally be required to lift and/or move up to 25 pounds.
Vision abilities required by this job may include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
It is an essential job function and safety rule, applicable to every employee working in a safety sensitive classified position, to be able to work in a constant state of alertness and in a safe manner.
Work Environment
Although the employee will primarily be in an office setting, while performing the duties of this job, the employee may need to visit the factory and be exposed to climactic variations, various levels of vibration, and moving mechanical parts. The noise level in the office is usually low, but hearing protection may be advisable or required for prolonged visits to certain parts of the factory.
Other Duties And Responsibilities
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that may be required of the employee for this job. Duties, responsibilities and activities may change at the discretion of management at any time.
Equal Employment Opportunity Statement
Quaker is an equal opportunity employer. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Quaker will be based on merit, qualifications, abilities, and Quaker's needs and resources. Quaker does not discriminate in any employment opportunities or practices on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity or expression), national origin, ancestry, age, disability, genetic information, military status, or any other category protected by law.