Coordinator, Marketing

Marketing Coordinator 

Position Overview 

We are seeking an experienced Marketing Coordinator to support the execution of marketing initiatives across product marketing, general marketing, and operations. This role is a critical support function responsible for ensuring marketing programs are executed efficiently, on time, and to a high standard. 

This role will also contribute to campaign planning and execution strategy, making recommendations that impact marketing programs and overall effectiveness. 

This role requires a highly organized and detail-oriented professional who can manage multiple priorities, ensure successful delivery of projects, and support cross-functional teams through strong coordination and follow-through. 

Key Responsibilities 

Campaign & Product Marketing Support 

• Responsible for supporting the execution of integrated marketing campaigns and product promotions across channels  

• Coordinate product data, imagery, and marketing assets to ensure accuracy and readiness for deployment  

• Ensure successful delivery of campaign components including email, web, and collateral assets  

• Support content development and ensure consistency with brand and messaging standards  

Marketing Operations & Execution 

• Accountable for timelines and deliverables across assigned marketing projects and campaigns  

• Maintain and manage campaign trackers, project timelines, and execution workflows  

• Ensure all deliverables are completed on schedule through proactive coordination with internal teams  

• Execute email marketing campaigns including list management, QA, and deployment  

• Manage CRM data updates, segmentation, and list hygiene to support campaign performance  

• Prepare and maintain reports, dashboards, and presentations to track marketing activity and results  

Process & Workflow Support 

• Responsible for supporting and maintaining marketing processes to ensure efficient execution  

• Identify gaps or delays in workflows and escalate or resolve issues to keep projects on track  

• Ensure adherence to established processes, timelines, and quality standards across all deliverables  

Distributor & Vendor Coordination 

• Support marketing initiatives for distributors and partner programs, ensuring timely delivery of materials and communications  

• Coordinate with external vendors and agencies to ensure deliverables meet expectations and deadlines  

• Monitor execution of vendor-supported projects and follow through on outstanding items  

Tradeshow & Event Support 

• Support the execution of tradeshows and events, including logistics, materials coordination, and timelines  

• Ensure all event deliverables are completed on time and aligned with brand standards  

• Coordinate with internal teams and vendors to support successful event execution  

Cross-Functional Support 

• Work closely with Sales, Product, Digital, and Communications teams to support marketing initiatives  

• Ensure clear communication and alignment across teams on project timelines and deliverables  

• Participate in campaign recaps and provide input on execution improvements  

Performance Monitoring & Optimization 

• Monitor performance of campaigns and execution workflows and flag areas for improvement  

• Support optimization efforts by identifying inefficiencies, delays, or gaps in execution  

• Ensure reporting is accurate and delivered consistently to stakeholders  

Qualifications 

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred 

• 5 years of marketing experience in a cross-functional environment  

• Proven ability to manage multiple projects and deliver on deadlines with accountability  

• Experience supporting marketing operations, campaign execution, and cross-functional coordination  

• Proficiency in Microsoft Office 365 (Excel, PowerPoint, Word, Outlook)  

• Experience with CRM and email marketing platforms (Dynamics 365 a plus)  

• Strong organizational and time management skills with attention to detail  

• Excellent written and verbal communication skills  

• Ability to proactively identify issues and ensure resolution to keep projects on track  

• Experience working with vendors, agencies, or partner programs preferred  

• Ability to travel occasionally for tradeshows or events