Marketing Director

Job Title: Director of Marketing

Company: QC Capital

Location: Charlotte, North Carolina

Employment Type: Full-Time | On-Site

About QC Capital

QC Capital is a private equity firm focused on institutional-grade investments spanning multifamily, commercial, and alternative asset classes. The organization is committed to generating strong risk-adjusted results through disciplined underwriting, strategic acquisitions, and proactive asset management within a results-driven, high-performance culture.

Position Overview

The Director of Marketing will serve as the organizational marketing lead and report directly to the Chief Executive Officer. This role is accountable for developing, operationalizing, and maturing a comprehensive marketing infrastructure that enhances brand visibility, strengthens investor engagement, and supports revenue acceleration across QC Capital’s platform. The ideal candidate brings a minimum of seven years of progressive experience in service-based marketing leadership within investment, financial services, private equity, or related industries.

Key Responsibilities:

Strategic Leadership

• Execute the firm’s marketing roadmap with a focus on brand growth, market differentiation, and strategic visibility.
• Analyze market dynamics, investor sentiment, and competitive trends to inform positioning, messaging, and prioritization of initiatives.
• Align marketing programs with organizational imperatives in partnership with Capital Raising, Acquisitions, Investor Relations, and senior leadership teams.

Brand Positioning & Market Presence

• Operationalize a cohesive brand platform that articulates the firm’s value proposition across digital and traditional channels.
• Oversee digital presence, content production, campaign execution, and thought-leadership communications that elevate brand credibility.
• Ensure quality control and consistency across all marketing deliverables and external communications.

Demand Generation & Growth Enablement

• Deploy targeted, multi-channel campaigns to support investor acquisition, retention, and pipeline development.
• Enhance lead funnels and digital engagement workflows using data-driven methodologies.
• Build and maintain reporting dashboards, metrics frameworks, and performance analyses to evaluate ROI and influence budget allocation.

Investor & Client Experience Optimization

• Support the development of tailored communication journeys that enhance investor lifecycle outcomes and reinforce loyalty.
• Leverage segmentation, personalization, and strategic content deployment to deliver differentiated experiences.

Team & Cross-Functional Leadership

• Lead and expand the marketing function, establishing operating rhythms, accountability standards, and professional development structures.
• Drive alignment across internal stakeholders to ensure cohesive messaging and coordinated go-to-market execution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree preferred.
• Minimum of 7 years of progressive leadership experience in service-based marketing, preferably within financial, investment, or real-estate-focused organizations.
• Documented success executing marketing strategies that drive measurable business outcomes.
• Proven background in digital marketing, content strategy, brand management, and demand generation.
• Strong analytical, financial, and decision-support capabilities.
• Exceptional communication, organizational influence, and stakeholder management skills.

Core Competencies

• Strategic Marketing Planning
• Brand Stewardship & Positioning
• Investor-Focused Demand Generation
• Digital Analytics & ROI Tracking
• Cross-Business Collaboration
• Leadership & Team Development
• Market Trend Interpretation & Business Alignment

Compensation

Starting base salary of $125,000 /year, depending on experience.

QC Capital is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.