What are the responsibilities and job description for the Customer Marketing Programs Manager position at Q2?
As passionate about our people as we are about our mission.
Why Join Q2?
Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.
What Makes Q2 Special?
Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.
The Job At-A-Glance
The Customer Marketing Program Manager plays a pivotal role in driving customer adoption, retention, and revenue expansion across Q2’s product portfolio. As a strategic and data-driven marketer, this role partners closely with the Senior Customer Programs Manager to build and scale lifecycle programs that deepen customer engagement and strengthen long-term value.
Working cross-functionally with Customer Success, Product Marketing, Advocacy, Sales, and Integrated Marketing, the Customer Programs Manager develops targeted, insight-led initiatives that elevate customer experience and influence key outcomes such as product adoption, renewal success, and expansion opportunities. This role transforms customer insights, behavioral patterns, and feedback into actionable programs that move beyond reporting—driving measurable impact at critical moments in the customer journey.
The ideal candidate is a collaborative and detail-oriented marketer who excels at lifecycle strategy, segmentation, and operational excellence. They bring strong analytical skills, a passion for crafting scalable customer experiences, and the ability to align stakeholders around programs that strengthen relationships and support revenue growth. They thrive in a fast-paced SaaS environment, are comfortable navigating complexity, and are motivated by building programs that create meaningful customer outcomes at scale.
A Typical Day
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Health & Wellness
Our Culture & Commitment
We’re proud to foster a supportive, inclusive environment where career growth, collaboration, and wellness are prioritized. And our benefits go beyond healthcare—offering resources for physical, mental, and professional well-being. Click here to find out more about the benefits we offer. Q2 employees are encouraged to give back through volunteer work and nonprofit support through our Spark Program (see more). We believe in making an impact—in the industry and in the community.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.
Applicants in California or Washington State may not be exempt from federal and state overtime requirements
Why Join Q2?
Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.
What Makes Q2 Special?
Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.
The Job At-A-Glance
The Customer Marketing Program Manager plays a pivotal role in driving customer adoption, retention, and revenue expansion across Q2’s product portfolio. As a strategic and data-driven marketer, this role partners closely with the Senior Customer Programs Manager to build and scale lifecycle programs that deepen customer engagement and strengthen long-term value.
Working cross-functionally with Customer Success, Product Marketing, Advocacy, Sales, and Integrated Marketing, the Customer Programs Manager develops targeted, insight-led initiatives that elevate customer experience and influence key outcomes such as product adoption, renewal success, and expansion opportunities. This role transforms customer insights, behavioral patterns, and feedback into actionable programs that move beyond reporting—driving measurable impact at critical moments in the customer journey.
The ideal candidate is a collaborative and detail-oriented marketer who excels at lifecycle strategy, segmentation, and operational excellence. They bring strong analytical skills, a passion for crafting scalable customer experiences, and the ability to align stakeholders around programs that strengthen relationships and support revenue growth. They thrive in a fast-paced SaaS environment, are comfortable navigating complexity, and are motivated by building programs that create meaningful customer outcomes at scale.
A Typical Day
- Develop and execute product marketing and distribution programs tailored to targeted channels and customer segments.
- Create and implement marketing strategies, assets, and campaigns for partners, including resellers, system integrators, VARs, OEMs, and others.
- Champion and evangelize product distribution objectives within the organization and across partner networks.
- Design and manage partner-focused events, conferences, webinars, and meetings to strengthen engagement and drive alignment.
- Collaborate with digital marketing teams to tailor online promotional efforts and messaging for specific channel partners.
- Establish and implement KPIs and metrics to evaluate the effectiveness of channel programs and quantify revenue impact.
- Oversee day-to-day execution of channel marketing initiatives, ensuring consistency, quality, and performance optimization.
- Work closely with sales, product, and partner teams to align marketing initiatives with business goals.
- Typically requires a bachelor’s degree in marketing, Business, or a related degree and a minimum of 2-4 years of related experience
- 2 years of experience in channel marketing, partner marketing, or related roles within a B2B or tech environment.
- Strong understanding of partner ecosystems including resellers, VARs, OEMs, and distributors.
- Proven ability to design, execute, and optimize multi-channel marketing programs.
- Excellent communication, project management, and stakeholder management skills.
- Ability to work cross-functionally in a fast-paced, collaborative environment.
- Experience with marketing automation, CRM systems, and analytics tools is a plus.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Health & Wellness
- Hybrid Work Opportunities
- Flexible Time Off
- Career Development & Mentoring Programs
- Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
- Community Volunteering & Company Philanthropy Programs
- Employee Peer Recognition Programs – “You Earned it”
Our Culture & Commitment
We’re proud to foster a supportive, inclusive environment where career growth, collaboration, and wellness are prioritized. And our benefits go beyond healthcare—offering resources for physical, mental, and professional well-being. Click here to find out more about the benefits we offer. Q2 employees are encouraged to give back through volunteer work and nonprofit support through our Spark Program (see more). We believe in making an impact—in the industry and in the community.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.
Applicants in California or Washington State may not be exempt from federal and state overtime requirements