Lifecycle Marketing Manager

Immediate need for a talented Lifecycle Marketing Manager. This is a 03 Months Contract opportunity with long-term potential and is located in Mountain View, California (Hybrid). Please review the job description below and contact me ASAP if you are interested.

Job ID:25-94416

Pay Range: $80 - $85/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

Key Responsibilities:

• Conduct stakeholder interviews across multiple teams to gather insights and identify engagement opportunities.
• Audit existing employee communications, data sources, and systems to map the end-to-end employee journey.
• Develop a Lifecycle & Segmentation Model to guide EWA discovery, adoption, and future engagement initiatives.
• Identify priority audience segments and develop testable hypotheses for improving engagement and retention.
• Design and execute A/B tests, defining success metrics, control/variant audiences, and impact analysis.
• Build Measurement Frameworks with benchmarks for adoption and retention across key channels.
• Deliver a data-driven business case demonstrating ROI and supporting future investment in engagement capabilities.
• Present insights, results, and recommendations to stakeholders through clear documentation and presentations.

Key Requirements and Technology Experience:

• 7 years of experience in employee engagement, lifecycle marketing, or product growth strategy.
• Strong analytical skills with experience designing and evaluating A/B or multivariate tests.
• Expertise in segmentation, data storytelling, and lifecycle journey design.
• Familiarity with cross-channel engagement (email, in-app, push notifications, etc.).
• Excellent communication and stakeholder management skills.
• Preferred: experience with EWA products, financial wellness programs, and/or B2B2C marketing.

Our client is a leading Financial Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.

Pyramid Consulting, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying to our jobs you agree to receive calls, AI-generated calls, text messages, or emails from Pyramid Consulting, Inc. and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here.