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Franchise Business Consultant, Anytime Fitness

Purpose Brands Intermediate, LLC
Remote - NJ, NJ Remote Full Time
POSTED ON 11/5/2025 CLOSED ON 12/16/2025

What are the responsibilities and job description for the Franchise Business Consultant, Anytime Fitness position at Purpose Brands Intermediate, LLC?

Purpose Brands, a parent company of Orange Theory, Anytime Fitness, Waxing the City, Basecamp Fitness, The Bar Method, and Stronger U, is seeking an experienced and passionate professional to join our talented Anytime Fitness team as a Franchise Business Consultant. At Purpose Brands, we offer a fun, fast growing, inspirational culture. NOTE: To be eligible for this role you must live in one of the following states: Pennsylvania, Virginia, West Virginia, Maryland, Delaware, New Jersey, Connecticut, New York, Massachusetts, New Hampshire, Vermont, or Maine. . Job Summary: As a Franchise Business Consultant, your work will directly impact the success of the enterprise by influencing the performance and profitability of each Anytime Fitness Franchisee in your territory. You will assist Franchisees by providing a wide range of consulting and development services, developing, and facilitating strategic initiatives to promote sales growth and profitability, and ensuring consistency through education and guidance on in-studio and multi-unit operations. Successful coaches will leverage their industry and business development experience to assess current performance, identify areas of opportunity, recommend solutions based upon best practices, develop an action plan, and follow up to encourage follow through. The Franchise Business Consultant reports to the Senior Manager Franchise Business Consultant. This position will provide service across multiple states and communities and may require up to 10% travel within and outside of their assigned geographical territory. When not traveling this position will work from a remote home office or if local, the Woodbury, MN Corporate office. Purpose/Impact: (Duties & Essential Functions) Successfully leverage persuasive data, information and learnings from the broader franchise to provide constructive feedback and encourage change. Use financial information to help the franchisee gain insights into the profitability and performance of their business. Leverage a keen understanding of what drives profitability in an Anytime Fitness unit. Maintain a high level of knowledge and expertise in the fitness industry and our operations. Provide practical advice to help franchisees improve the efficiency of their operations. Work collaboratively with the franchisees to develop a business/operational plan that includes specific goals with key initiatives and deadlines. Create and review plans on a regular basis and provide expert evaluation, training, advice and recommendations. Guide and support franchisees to grow their revenue and local market share in a way that is consistent with the company’s brand and marketing strategy. Leverage coaching skills to help franchisees maintain their enthusiasm for the business and focus their attention on achieving higher levels of performance. Leverage coaching skills including active listening, powerful questioning and goal setting. Assist franchisees to continually improve their knowledge and learn new skills. Communicate and reinforce compliance to minimum operational standards in an objective and balanced way. Present informational presentations for franchisee training programs including New Franchisee training, Regional Training (Vitals), e-Learning and Annual Conference to increase program adoption. Effectively balance the interests of both the franchisee and franchisor. Core Competencies: Strong ability to influence, organize and communicate (speaking, written, presentation) with franchisees and their team. Relationship building, Diplomacy, Urgency, Collaborative approach, Strategic thinking, Analytical reasoning and Decision making, Creative Problem Solving and Emotional Intelligence skills. Strengths and Background Financial acumen and analytical skills with a proven track record of driving revenue growth Creative, out of the box thinking with a problem-solving mindset Comfortable working in a fast paced, results oriented culture. Ability to work with and influence across a variety of personalities and situations. Ability to influence without authority, servant leadership mentality. MS Office proficiency, including PowerPoint, Excel, Word. Strong ability to multi-task and juggle multiple locations in various stages of ownership Motivated & self-manager with a strong team orientation Additional Background Bachelor's degree in a fitness, or business-related field 1 - 3 years of experience in the following: fitness industry, business industry, or franchising Anytime Fitness brand knowledge Proven personal training sales experience Salary Range: $68k - $71k What’s in it for you? We offer a competitive salary along with exceptional benefits such as: Medical, Dental and Vision Coverage Hybrid Work Environment Life and Disability Insurance Unlimited Time off Paid Holidays Fridays off between Memorial Day and Labor Day 401(K) Savings Plan Matching at 4% 10 Coaching and Therapy sessions Mental Health Benefits Brand Discounts & Reimbursements In-house workout facilities Professional Development Opportunities Team Building, Employee Engagement Activities & so much more WORK SCHEDULE Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Wednesdays and Fridays On-site days: Mondays, Tuesdays, and Thursdays DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated. Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. For more information, visit https://www.linkedin.com/company/purpose-brands-llc/posts/?feedView=all Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People, purpose, performance, play

Salary : $68,000 - $71,000

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