Digital Channels Lead

Job Overview
We are seeking an energetic and strategic Digital Channels Lead to spearhead our online presence across multiple digital platforms. In this pivotal role, you will develop and execute innovative digital marketing strategies to enhance brand visibility, drive engagement, and optimize conversion rates. Your expertise will empower our organization to stay ahead in a competitive digital landscape by leveraging cutting-edge tools and techniques. This is an exciting opportunity for a motivated professional passionate about transforming digital channels into powerful growth engines.

Responsibilities

• Develop comprehensive digital marketing strategies that align with organizational goals, focusing on increasing brand awareness, lead generation, and customer engagement.
• Manage and optimize all digital channels including social media platforms, website content management systems such as WordPress, and e-commerce sites to ensure consistent branding and messaging.
• Utilize SEO tools and conduct keyword research to improve organic search rankings, increase website traffic, and enhance content visibility.
• Implement conversion optimization techniques across digital assets to maximize ROI through A/B testing, user experience improvements, and performance analytics.
• Oversee social media marketing campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter; manage social media management tools for scheduling and analytics.
• Design compelling visual content using Adobe Creative Suite (Photoshop, Illustrator) and basic graphic design principles to support marketing campaigns.
• Manage paid advertising campaigns using Google Ads (including Google AdWords), Facebook Advertising, and SEM strategies to target specific audiences effectively.
• Analyze website traffic and campaign performance using Google Analytics, SQL queries, and other analytics tools; generate reports to inform decision-making.
• Coordinate email marketing initiatives utilizing marketing automation platforms to nurture leads and maintain customer relationships.
• Collaborate with cross-functional teams including content creators, designers, developers, and sales to ensure cohesive messaging across all channels.
• Stay current with industry trends in digital marketing, SEO best practices, emerging social media platforms, and new technologies such as JavaScript or HTML/CSS enhancements for web optimization.
• Lead efforts in performance marketing by continuously refining strategies based on data insights; optimize campaigns for maximum efficiency.
• Support B2B marketing initiatives by tailoring content and campaigns that resonate with professional audiences within the organization’s target markets.

Qualifications

• Proven experience managing digital channels within a fast-paced environment; demonstrated success in increasing engagement metrics and conversion rates.
• Strong proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google Ads (including AdWords), and marketing automation platforms.
• Hands-on experience with content management systems such as WordPress; familiarity with HTML, CSS, JavaScript is highly desirable.
• Skilled in content creation including copywriting for web pages, blogs, social media posts, email campaigns, and advertisements.
• Expertise in social media management tools (e.g., Hootsuite or Sprout Social) along with a deep understanding of social media advertising strategies on Facebook Advertising and other platforms.
• Ability to analyze complex data sets using SQL or similar tools; translate insights into actionable strategies for continuous improvement.
• Strong graphic design skills utilizing Adobe Photoshop or Adobe Creative Suite; ability to produce visually appealing assets quickly.
• Knowledge of e-commerce platforms and online sales funnels; experience optimizing online shopping experiences is a plus.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
• Bachelor's degree in Marketing, Digital Media, Communications or related field preferred; relevant certifications such as Google Ads Certification or HubSpot Inbound Marketing are advantageous. Join us as our Digital Channels Lead if you’re ready to energize our digital footprint through innovative strategies that deliver measurable results! We’re committed to fostering a dynamic environment where your expertise can thrive while making a tangible impact on our organization’s growth trajectory.

Pay: $130,000.00 per year

Work Location: In person

Salary : $130,000