What are the responsibilities and job description for the PR Account Manager - Beauty (LA/New York) position at PURPLE?
Department: Beauty
Location: PURPLE New York
Who We Are:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.
Who You Are:
Purple is actively seeking a bright, enthusiastic, and entrepreneurial Account Manager to join its thriving beauty division. The right candidate will have excellent press contacts and demonstrate a high degree of initiative and creativity when pro-actively proposing new ideas. They will also be an articulate presenter, possess good writing skills, be competent at media analysis’, reporting and thrive on attention to detail. Based in Chelsea, New York, PURPLE represents a number of luxury beauty brands; including, Atelier Cologne, Boscia, Dr. Jart , Eve Lom, Kevyn Aucoin, Ilia Beauty, RéVive Skincare and more, with several exciting, new client wins to be announced soon.
Key Responsibilities
COMMUNICATIONS & STRATEGY
- Creatively & strategically plan and implement PR campaigns, partnerships and events, and empowering junior team members to support, in North America & Global projects
- Develop key messages, and Q&A to executive leaders for press interviews and external events
- Proactive in pitch development ideas to achieve maximum editorial placement
- Manage and coordinate press events, new product launch events, and desksides
- Managing the budgeting processes for all campaigns and events
- Manage the team’s creation of press materials that are both visually appealing and informative
- Day-to-day lead on communication with all clients, building rapport and credibility with the client, based on trust and expert counsel
- Ensure client satisfaction with the agency, services and staff, and quickly and effectively resolve client issues or concerns
- Excellent team skills, working alongside junior and senior members of the agency
- Manage, coach and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level
- Efficient, organized with excellent time management skills and adherence to deadlines
- Oversee the creation and completion of client reports and presentations; including strict attention to campaign evaluation and metrics
- Leverage traditional, digital and social media, as well as, emerging technologies to develop strategic PR solutions for our client, with an added focus on storytelling and content creation
- Develop strong understanding of the beauty industry’s position across all social platforms, developing competitor case study analysis, and remain up to date on leading social influencers, particularly within Instagram, Snapchat and YouTube, and other emerging platforms
- Strong knowledge and connections with the top editorial beauty influencers in North America; focusing on hair stylists, makeup artists, dermatologists, skincare experts and their respective agencies
- Established, strong industry contacts with beauty press, both online and in print, and with key beauty bloggers
- Brings dynamic, creative insight into the agency through personal contacts network and interests, resulting in new business leads and the expansion of the agency’s influencer network
- Strong understanding and current knowledge of industry trends and competitive brand activity within the beauty and corresponding fashion and lifestyle industries
- Timely reporting of emerging trends, relevant industry news and competitor activity to clients to further emphasize Purple’s lead position within the beauty industry and amongst new technologies and VIP relationships
- B.S./B.A. in Communications, Marketing, Journalism, English, or related area
- 5 years of communications experience, preferably within the beauty industry
- Exceptional verbal and written communication skills
- Team player who thrives on collaboration. Has ability and desire to interact with people at all levels
- Ability to work well independently in a fast-paced environment under hard deadlines
- Superior organizational and problem-solving skills
- Experience and ability to manage budgets
- Strong working knowledge of social media platforms and print & online publications
- Invested interest and knowledge of beauty industries, and stays up-to-speed on current affairs