What are the responsibilities and job description for the Junior Account Executive - Design, Arts & Culture position at PURPLE?
Department: Arts & Culture
Location: PURPLE New York
PURPLE is actively seeking a bright and enthusiastic Public Relations Junior Account Executive to join the Design, Arts & Culture team within the Lifestyle Division in the agency’s New York office.
The Junior Account Executive will play an essential role in supporting the team to execute integrated communication campaigns and generate maximum exposure for clients.
The right candidate must have a genuine interest in Design, Arts and Culture as well as communications more generally. Being organised, driven, proactive and enthusiastic are a must along with strong written communication skills.
Key Responsibilities
- Monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team.
- Responsible for managing product deliveries in a timely manner.
- Handle product and image call-ins, and compile and manage all mass mail outs.
- Begin to build media relationships by attending press meetings or launch events.
- Compiling reports and coverage presentations for all clients.
- Supporting the team with key launches and events.
- Maintain and establish industry contacts with digital influencers and bloggers.
- Day-to-day support on mailings, events, social media promotions, partnerships, blogger and influencer outreach initiatives, and reporting.
- Monitor and benchmark social media activities of other competing brands.
- Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
- Analyse outcomes and create reports summarising results.
- Conduct research on brands, products and industry to support the development of new business proposals.
- Generate media placement in appropriate titles.
- Analyse coverage across online, offline and blogs, leveraging added value from all PR activity.
- Be a brand champion for your clients and build strong relationships with them.
- 1-2 years of PR experience, ideally within the agency scope.
- Familiarity with the organization of press reports and press clips.
- Demonstrate solid understanding of ongoing interest in media relations and strategy.
- Able to identify communication opportunities through a proactive approach.
- Effective communicator with an eagerness to grow and learn.
- Ability to work in a fast-paced environment meeting tight deadlines. Excellent prioritizing and time management.
- Discreet, professional and articulate, with outstanding communication skills.
- Extremely well-organized, methodical and efficient with strong initiative.
- Strong writing skills.
- Computer skills including Outlook, Excel, PowerPoint, Google Docs, and Muckrack.
- You are a team player who is hardworking and dedicated.