What are the responsibilities and job description for the Account Coordinator, Lifestyle position at PURPLE?
Department: Lifestyle
Location: PURPLE New York
Compensation: $40,000 / year
PURPLE are actively seeking a bright and enthusiastic Account Coordinator to join its Lifestyle Division in the agency’s NY office, working across our high-profile luxury clients to implement communications strategies to align with their overarching business goals. The Account Coordinator will play a supporting role in the for Luxury Travel, Hospitality & Lifestyle clients.
Key Responsibilities
- Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.
- Ad-hoc project work and carrying out specific or general research.
- Attending client meetings and special events.
- General knowledge of all media including strong understanding of digital landscape and social media platforms.
- Manage client administrative tasks such as reporting, scanning coverage, and updating databases.
- Support your senior account executives and managers with researching PR campaigns for diverse clients from conception to completion.
- Brainstorm creative ideas and generate publicity strategy ideas to enhance PR campaigns, learning the inner roles of the press office.
- Draft press releases and any accompanying press pack materials.
- Support the team by collating information for seasonal newsletter.
- Analyse client coverage across online, offline and blogs, and leverage added value from all PR activity.
- Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment.
- Strategic, creative thinker with excellent oral and written communication skills within the organization of press reports and press clips.
- Solid understanding of and ongoing interest in media relations and strategy.
- Ability to identify communication opportunities through a pro-active approach.
- Proficient in Microsoft Office, Cision and Adobe Photoshop.
- Excellent organisational and time management skills with an aptitude for multi-tasking.
Salary : $40,000
