What are the responsibilities and job description for the Media Strategist, Cluster / T2 position at Purecars?
Media Strategist, Cluster / T2
About PureCars:
PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. By utilizing our extensive data library, DMS connectivity, and our digital advertising and attribution solutions, our platform enables automotive dealers to capture more customers, optimize digital advertising spend, and maximize profitability while providing mission-critical business insights and analytics.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the ad-tech and automotive industries by storm.
General Attributes:
- Strong attention to detail and organizational skills
- Automotive experience preferred, retail experience required
- Strong ability to negotiate effectively and communicate with clients, teams, and vendors
- Skill in developing innovative campaigns and experimenting with new media channels.
- The ability to see the bigger picture and develop media plans that align with overall marketing objectives
- Capacity to lead a team and guide their professional development
- Curiosity mindset - working with channel partners to identify test and growth opportunities to bring to GP1 dealers
- A natural leader — you lead by example, inspiring others on your team to take on difficult tasks and challenges head-on.
- A great communicator — you can take complex ideas and boil them down to digestible pieces that are easy to understand. You present as well in a room full of strangers as you do in a one-on-one with the CEO.
- Comfortable with change — you adapt easily to a fast-growing environment. You see the opportunities inherent in the changes in our industry and are excited about the advancements that need to be made to keep up
Duties include:
- Own performance reporting and championing needs both internal and external across key stakeholders
- Owner of current trends, what’s new, market shift impacts and general go-to resource for respected channel
- Manage RFP/RFQ tasks (cluster or brand needs)
- Building media playbooks for tentpole moments and evergreen best practices
- Develop, establish, and cultivate a platinum standard of excellence for media operations, performance, and creative services teams via measurable KPIs
- Contribute to the retention and expansion of Digital Advertising revenue via internal education, participation in client / prospect presentations, and gathering relaying of pertinent developments / information provided by PureCars’ media vendors/partners
- Map out and integrate goal KPI’s among all stakeholders
- Understand and execute Buy/Sell, New Store, MAA, Market Protection, DBA Name Changes, T2 or Cluster Activations
- Own escalation and leverage all resources needed to triage
Leadership/Mgmt:
- Manage media strategy team through spirit of innovation, care, and desire to win
- Track key performance indicators (KPIs), analyze campaign performance, and provide actionable insights and reports to stakeholders
Salary Range: $135,000
Location: Remote, Houston preferred
PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!
Salary : $135,000