What are the responsibilities and job description for the Inside Sales Representative position at Pure Fishing?
About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Inside Sales Representative
Job Summary
As an Inside Sales Representative, you’ll be at the center of driving revenue growth and strengthening relationships with our dealer network. This high-energy role focuses on outbound engagement, reactivating dormant accounts, and increasing sales across a large portfolio. If you thrive in a fast-paced, goal-driven environment and love building connections—this is your chance to make an impact.
What will you do?
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Inside Sales Representative
Job Summary
As an Inside Sales Representative, you’ll be at the center of driving revenue growth and strengthening relationships with our dealer network. This high-energy role focuses on outbound engagement, reactivating dormant accounts, and increasing sales across a large portfolio. If you thrive in a fast-paced, goal-driven environment and love building connections—this is your chance to make an impact.
What will you do?
- Manage and grow a high-volume portfolio of wholesale and direct dealer accounts
- Reactivate dormant accounts through consistent outbound outreach
- Increase order frequency, average order value, and SKU penetration
- Identify upsell and cross-sell opportunities to drive incremental revenue
- Support product launches, promotions, and key sales initiatives
- Execute 35–50 outbound calls daily to maintain strong customer engagement
- Connect with 100–150 unique accounts weekly through calls, emails, and follow-ups
- Maintain structured outreach schedules and consistent communication
- Drive adoption of promotional programs and increase participation rates
- Educate customers on product offerings, tools, and initiatives
- Track performance against KPIs including activity, revenue, and account growth
- Share customer insights, trends, and feedback with internal teams
- Strong sales mindset with a passion for building relationships
- Experience in inside sales, account management, or customer-facing roles preferred
- Ability to thrive in a high-volume, activity-driven environment
- Excellent communication and persuasion skills
- Strong organizational and time-management abilities
- Comfort working toward KPIs and revenue goals
- Ability to identify opportunities and think strategically
- Opportunity to directly impact revenue and business growth
- Work with a well-known, global brand in the fishing industry
- Be part of a driven, supportive sales team
- Clear performance metrics and opportunities for advancement
- Based in Columbia, SC
- Fast-paced, high-energy sales environment
- Team-oriented with strong leadership support
- Focus on performance, growth, and customer relationships
- A results-driven mindset with strong motivation to hit goals
- Confidence in outbound sales and customer communication
- Ability to manage a large book of business efficiently
- Resilience and persistence in a high-activity role
- Strong attention to detail and follow-through