What are the responsibilities and job description for the Assistant Manager, Pro Staff and Influencers position at Pure Fishing?
About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Assistant Manager, Pro Staff & Influencers
Job Summary
Calling all fishing enthusiasts with a passion for people and influence! As the Assistant Manager, Pro Staff & Influencers, you’ll help connect our brands with the anglers and creators who shape the sport. From building authentic relationships to supporting influencer strategy, you’ll play a key role in amplifying our presence both on and off the water.
What will you do?
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Assistant Manager, Pro Staff & Influencers
Job Summary
Calling all fishing enthusiasts with a passion for people and influence! As the Assistant Manager, Pro Staff & Influencers, you’ll help connect our brands with the anglers and creators who shape the sport. From building authentic relationships to supporting influencer strategy, you’ll play a key role in amplifying our presence both on and off the water.
What will you do?
- Support and manage relationships with pro staff and influencer partners
- Help identify, recruit, and onboard anglers and creators aligned with our brand
- Use data, social insights, and fishing knowledge to evaluate and optimize partnerships
- Collaborate with marketing, brand, and product teams to align on key initiatives
- Assist in executing campaigns through content coordination and product seeding
- Support storytelling efforts through our network of anglers and creators
- Help build long-term strategies to grow influence across platforms
- Ensure partnerships reflect brand voice across freshwater and saltwater communities
- Passion for fishing and a strong understanding of the angling community
- 0–3 years of experience in marketing, partnerships, influencer management, or related fields
- Strong communication and relationship-building skills
- Ability to identify authentic influence and emerging creators
- Familiarity with social media platforms and influencer trends
- Organized, detail-oriented, and able to manage multiple projects
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Work directly with anglers and influencers shaping the fishing industry
- Be part of building authentic, impactful brand connections
- Collaborate with a passionate team that truly lives the lifestyle
- Gain hands-on experience in influencer strategy and brand storytelling
- Opportunities to attend events and connect with the fishing community
- Fast-paced, collaborative, and relationship-driven
- Blend of office work and time in the field
- Opportunities to attend events, support content creation, and engage with pro staff
- A culture that values creativity, authenticity, and execution
- A relationship-first mindset and strong interpersonal skills
- Passion for fishing and understanding of both freshwater and saltwater segments
- Ability to balance multiple projects and deadlines
- Creativity paired with strategic thinking
- Eagerness to learn, grow, and make an impact