Demo

General Manager

Pure Barre Mansfield
Alexandria, VA Full Time
POSTED ON 10/8/2026
AVAILABLE BEFORE 11/4/2026
Pure Barre is the national leader in barre fitness with more than 500 franchise locations in the United States and Canada. We are currently expanding our team in Pure Barre seeking a qualified General Manager that is focused on driving sales and service excellence for our luxury fitness brand. This is the perfect opportunity to interact with clients on a daily basis to create a supportive and meaningful community!

Position

The General Manager will oversee all studio functionality from sales to studio operations.

Responsibilities

  • Lead generation including Grass Roots Marketing and networking
  • Implement sales process to schedule prospects into introductory classes
  • Membership and retail sales
  • Manage staff schedule
  • Directly coordinate with all vendors, ensuring that studio retail/products are stocked with accurate inventory counts
  • Supervise Sales Representatives
  • Hire/Manage all instructors at the studio
  • Proficiency in gym management software and POS to include revenue reports, attendance reports, etc.
  • Review instructor evaluations
  • Independently make decisions related to high level customer service
  • Collect out-standing dues
  • Maintain cleanliness and organization of the studio
  • Enforce studio policies and procedures
  • Ensure all forms, administrative supplies, and studio literature is stocked and visible
  • Schedule and participate in networking/community events and studio promotions
  • Strategically manage marketing campaigns to generate leads for the studio
  • Any other duties as assigned

Requirements

  • 2 years of fitness sales or relevant sales experience preferred
  • Confident in generating personal sales and training Sales Reps
  • Ability to manage and drive multiple revenue streams including memberships and retail
  • Previous management or supervisory experience required
  • Must be fluent in English and have excellent communication, writing and interpersonal skills in person and over the phone
  • Ability to excel in a fast changing, diverse environment
  • Must be solution-based and results oriented, competitive spirit
  • Ability to recognize areas of improvement and make changes using good judgement
  • An affinity and passion for fitness
  • Highly organized, proficient in data management, ability to prioritize and meet deadlines
  • Professional, punctual, reliable and neat and organized
  • Strong attention to detail and accuracy
  • Trustworthy and ability to handle confidential information
  • Ability to work harmoniously with co-workers, clients and the general public
  • Proficiency with computers and Studio software
  • College Degree preferred
  • Ability to work a flexible schedule with nights and weekend availability
  • Ability to travel to California for initial training

Compensation & Perks

  • Competitive base rate with commission paid on sales and monthly bonus, if all sales goals are met
  • Training and advancement opportunities
  • Complimentary Pure Barre Membership while employed
  • Employee Retail Discounts

Salary.com Estimation for General Manager in Alexandria, VA
$80,929 to $121,522
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