Campaigns Project Specialist

Department: Broad-Based Campaigns and Strategic Engagement

Location: Purdue for Life Foundation

Description

Working for the Purdue For Life Foundation offers a unique opportunity to be part of an organization dedicated to empowering Purdue University alumni and fostering a lifelong connection to the institution. By joining our team, you'll have the chance to contribute to a mission that supports educational initiatives, scholarships, and programs that positively impact the lives of Purdue students and graduates. The Foundation's commitment to education and community engagement provides a fulfilling work environment where you can make a meaningful difference in the lives of individuals and the broader community. Additionally, you'll have access to a network of passionate colleagues and the resources needed to drive positive change, making the Purdue For Life Foundation an inspiring and rewarding place to build your career.

The Purdue for Life Foundation is looking for a results-driven, detail-oriented marketing or project management professional who thrives in a fast-paced, collaborative environment. This person would help coordinate and execute multi-channel marketing campaigns that connect Purdue alumni and donors to the heart of our mission. This role is ideal for someone with one to three years of relevant experience who’s ready to take ownership of campaign logistics, partner with internal teams and vendors, and contribute to data-driven strategies that make a real impact. If you're passionate about marketing, excited to grow your expertise, and ready to be part of something bigger, we invite you to apply and help bring our campaigns to life. Your next giant leap starts here!

Responsibilities

Campaign Coordination & Execution

• Support the implementation of integrated marketing campaigns across multiple channels (email, print, web/digital, social media, crowdfunding, paid media, and events).
• Manage production timelines, data files, creative assets, approvals, and vendor deliverables to keep campaigns on schedule and aligned with team standards.
• Ensure campaign content and messaging are consistent with institutional brand guidelines and audience segmentation strategies.
• Review and proof campaign data and materials for clarity, accuracy, brand consistency, and grammatical correctness across print and digital formats.
• Apply moderate proficiency in core skills while continuously building expertise through practical application and peer feedback.
• Conduct project execution by building and testing campaigns and other assets, with guidance from more experienced team members as needed.
  

Stakeholder Collaboration

• Collaborate with internal Purdue for Life Foundation and university colleagues to understand campaign goals and gather necessary content and assets.
• Coordinate logistics and timelines with external vendors (e.g., designers, printers, mail houses) to ensure high-quality deliverables.
• Maintain regular communication with the Director and stakeholders regarding project progress, changes, and expectations.
• Seek input from senior colleagues on unfamiliar or complex assignments to ensure alignment with campaign goals.

Data-Driven Strategy & Optimization

• Track and analyze campaign performance metrics to identify trends and opportunities for optimization.
• Contribute to A/B testing efforts, creative refinement, and post-campaign reporting.
• Assist in shaping campaign strategies by analyzing previous results, offering insights, and aligning tactics with audience behaviors and institutional priorities.
• Participate in problem-solving and continuous improvement efforts.
  
  

Process Management & Flexibility

• Maintain organized project documentation, including timelines, deliverables, approvals, and lessons learned.
• Help identify and implement improvements to processes, templates, and workflows to increase efficiency and cross-team collaboration.
• Demonstrate adaptability by adjusting to evolving priorities, timelines, and opportunities as campaign needs shift.
• Build knowledge and capability through practical experience, feedback, and a pro-active approach to learning.
  
  

Required Skills, Knowledge and Abilities

• Excellent verbal/written communication, organizational and personal computer skills, and attention to detail.
• Comfortable working with multiple stakeholders and managing concurrent projects.
• Sound judgment, initiative, and ability to collaborate effectively required.
• Exhibits strong follow-through and timely responsiveness to inquiries and requests
• Ability to work onsite in West Lafayette, Indiana up to 3 days a week.
  
  

Required Education/Experience and Benefits

• Bachelor's degree required.
• 1-3 years of related work experience required.
• Project management, familiarity with multi-channel campaigns, stewardship, and/or marketing experience is strongly preferred.

Job Level: Professional 2

Benefits Summary for eligible employees:

• 10 paid holidays per year.
• Accrue up to 22 vacation days a year.
• Traditional pre-tax 403(b) and Roth retirement plans available.
• 10% employer contribution to your retirement plan and immediate vesting.
• Health Savings Account- earn up to $450 annually towards medical expenses.
• Employer funded Preventative Dental and Vision insurance.
• Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.