What are the responsibilities and job description for the General Manager position at Pump24 Fitness?
Position Overview
The General Manager of Pump24 is responsible for leading all aspects of the club’s daily operations to ensure exceptional service, a motivating fitness environment, and strong business performance. This role drives membership growth and retention, oversees staff development, and ensures Pump24 maintains its reputation as a clean, safe, and energizing 24-hour fitness club. The GM fosters a culture that reflects Pump24’s commitment to community, wellness, and continuous improvement.
KEY RESPONSIBILITIES
Leadership & Team Development
- Recruit, train, mentor, and supervise front desk sales associates
- While on-site oversee coaches and trainers
- Maintain a high-engagement culture aligned with Pump24’s values of service, motivation, and member success
- Conduct coaching sessions, performance evaluations, and ongoing staff training initiatives
Membership Sales & Retention
- Drive membership growth through effective sales strategies, lead management, and community outreach
- Monitor retention metrics and implement member engagement programs tailored to Pump24’s 24/7 model
- Ensure an exceptional experience for all members by addressing concerns swiftly and professionally
Operational Excellence
- Oversee all day-to-day operations to uphold Pump24’s standards for cleanliness, safety, and facility readiness
- Ensure compliance with health and safety regulations and internal operational policies
- Manage class schedules, personal training offerings, and fitness programming to meet member demand
Financial Management
- Prepare and maintain budgets, forecasts, and performance targets, ensuring financial goals are met or exceeded
- Monitor revenue, expenses, and performance KPIs, taking corrective action when needed
- Identify opportunities for new revenue streams, including programs, workshops, or partnerships aligned with Pump24’s brand
Facility & Equipment Management
- Ensure all equipment is properly maintained, safe, and available for member use
- Schedule preventive maintenance and coordinate with vendors for repairs or equipment upgrades
- Maintain inventory levels for supplies and operational materials
Marketing & Community Engagement
- Collaborate on or execute local marketing initiatives, promotions, and social media engagement to grow the Pump24 brand
- Build connections with local businesses, schools, and community organizations to enhance visibility and drive traffic
- Support in-club events, challenges, and campaigns that strengthen member engagement
QUALIFICATIONS
Education & Experience
- Bachelor’s degree in Business, Sports Management, Exercise Science, or related field preferred
- 2–3 years of leadership experience in fitness, wellness, hospitality, or a related customer-facing industry
- Proven experience in sales leadership, operations management, and staff supervision
Skills & Competencies
- Strong leadership and coaching abilities
- Excellent communication, customer service, and problem-solving skills
- Understanding of fitness center operations, membership sales, and training programs
- Financial acumen and experience managing budgets, KPIs, and revenue target
- Maintain a work week of a minimum of 40 hours
- Flexible schedule–including early mornings, evenings, or weekends as needed
- Ability to train PT clients during regularly scheduled shifts with ability to train unlimited clients outside of core business hours and on weekends
Work Environment
- Dynamic, fast-paced 24/7 fitness environment requiring hands-on involvement in both operational and member-facing tasks
- In-person leadership presence is essential to maintain Pump24’s high service and operational standards
Physical & Schedule Requirements
- Ability to stand for extended periods and move throughout the studio
- Availability to work flexible hours, including evenings and weekends
COMPENSATION & BENEFITS
Salary bonus
- Based on experience
- Monthly and/or quarterly bonus incentives
- Based on fitness club performance
- Fitness Coach opportunities at $30/class rate
- Ability to take on clients as a Personal Trainer
- Employees eligible to participate in 401k benefits - post 90-days of active employment
Salary : $30