What are the responsibilities and job description for the Head of Marketing position at Pump.co?
About the Role
We’re looking for a Head of Marketing to build and lead the entire marketing function at Pump. This is a founding leadership role where you'll define our go-to-market strategy, own brand and content, and drive customer acquisition across channels. You’ll partner closely with our CEO, sales, and product teams to craft messaging that resonates with both technical and non-technical audiences in the DevOps, FinOps, and cloud infrastructure space.
This is your opportunity to join a rocketship early, put your stamp on a fast-growing brand, and scale a function from 0 to 1 (and beyond).
Responsibilities:- Build and execute a full-funnel marketing strategy across brand, content, product marketing, and growth.
- Own positioning and messaging, crafting narratives that clearly communicate the value of Pump’s cloud savings platform.
- Develop and scale our content engine—from long-form reports to memes, carousels, founder thought leadership, and short-form video.
- Launch and optimize demand generation campaigns across organic and paid channels (LinkedIn, X, newsletter, SEO, etc.).
- Work closely with Product and Sales to support feature launches, enablement materials, case studies, and customer stories.
- Build and manage a network of freelancers, contractors, or agency partners as needed to extend marketing reach.
- Track, measure, and optimize performance across key marketing KPIs: traffic, leads, engagement, and pipeline contribution.
- 5–8 years of experience in B2B SaaS or devtools marketing, with experience owning marketing in a startup or high-growth environment
- Strong background in content, product marketing, or growth—bonus if you’ve built these from scratch
- Excellent written and verbal communication skills; you're a sharp storyteller and strategist
- Hands-on execution skills in copywriting, design direction, and campaign building
- Experience running experiments and working across cross-functional teams
- Familiarity with marketing tools and platforms (HubSpot, Webflow, Google Analytics, LinkedIn Ads, etc.)
- High ownership, a bias for action, and a scrappy, founder-like mindset
- Comprehensive healthcare and dental coverage for you
- 401(k) plan
- Generous PTO: 13 accrued days, plus company shutdown December 24—January 1st
- Free lunch & dinner at the office
- Annual company-paid retreats
- Developmental bonuses: support for professional development opportunities tied to cloud and related fields
Compensation: $180,000 USD - $250,000 USD
Salary : $180,000 - $250,000