What are the responsibilities and job description for the Retention Marketing Manager - CRM position at PUMA Group?
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience
PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
YOUR MISSION:
- Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
- Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
- Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
- Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
- Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
- Implement new CRM technologies and innovations to personalize and segment communications
- Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
- Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
- Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
- Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints
- Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
- Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
- Manage the health of the email channel and the email opt-in database by regularly monitoring channel performance KPIs and identifying business opportunities
- 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
- Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
- Experience with testing design and methodologies, personalization, and marketing automation
- Experience with audience segmentation
- Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
- Keen creative eye with ability to translate business objectives into comprehensive creative briefs
- Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
- Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
- Solution-oriented with a penchant for strategic thinking and problem solving
- Retail, sportswear, or fashion industry experience/interest highly preferred
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience
PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.