What are the responsibilities and job description for the Product Line Manager Golf Footwear position at PUMA Group?
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YOUR MISSION:
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
YOUR MISSION:
- Manage given responsibility for the PUMA Golf Footwear Product process from brief concept to handing over to marketing & retail team.
- Ability to tell stories through product and clearly communicate vision to design.
- Provide briefs which give clear product direction and information to development and design partners.
- Plan overall international product line that delivers statement product, but also builds in products with price point positioning that drive volume at target margins.
- Assist with mid and long term category road map to achieve given growth targets.
- Conduct overall industry analysis, market research, consumer research, and competitive analysis.
- Create, communicate and brief innovative new product ideas for category growth.
- Manage Global Footwear product marketing efforts through interaction with key marketing support personnel, including catalog, packaging, sell sheets, line lists, etc
- Ability to powerfully present footwear line to internal customers (sales, customer service, merchandising, etc) and external customers
- Work closely with Development team and take initiative in product testing to ensure timely completion of all tasks in accordance with the applicable development calendar (inline or product specific, e.g. advanced technological projects.)
- Work closely as member of PLM, Design, and Product Development team to bring technical sports products to market. Proactively manage progression of product line throughout each season.
- Manage PUMA tour & promotion needs to ensure best product service according to athlete needs.
- Coordinate with International Marketing team to plan new product introduction.
- Enter product briefs and maintain product information within the Product Management Database (PAC).
- Responsible for the presentations of the golf range, both internally to merchandising and sales, and externally to key retailers / partners.
- Develop and manage an effective working relationship between merchandising, sales, and marketing to effectively plan new product introductions.
- Monthly reporting of category developments to senior management
- Travel to domestic and international markets to continuously develop technical, consumer and retail knowledge.
- Preferably Bachelor’s degree in Business or Marketing.
- Must have 2-4 years of product management experience and 1 years of golf industry experience.
- International footwear product management experience with top tier international sports company beneficial. Marketing experience is a plus.
- Ability to use Microsoft Office Suite and Adobe Illustrator/Photoshop to update colorway & CADs
- Global mindset.
- Credible knowledge of international golf as well as technical consumer trends and market dynamics.
- General knowledge of international golf retail environment.
- Strong leadership skills. High initiative, high energy, passionate, decisive, eye for detail, confident.
- Excellent presenting, communication and listening skills.
- General technical product knowledge.
- Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools.
- Requires 10-20% global and domestic travel.
- Passion for golf.
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.