Director Product Line Management Cobra Golf

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YOUR MISSION:

Product Line Strategy & Architecture

• Define and own global club architecture across all categories
• Establish clear segmentation, price/value ladders, and consumer targeting
• Drive portfolio simplification, differentiation, and margin integrity
  
  

PLM Leadership – All Golf Clubs Categories

• Set direction and standards for Golf Club categories.
• Lead and manage PLMs as category owners, owning the end-to-end lifecycle management for respective categories.
• Ensure excellence in product briefs, positioning, and lifecycle execution
• Drive calendar adherence, issue resolution, and cross-functional alignment
• Own product vision and partner with R&D to align on key performance metrics
• Translate tour insights, customization, and data (e.g., Arccos) into retail product advantage
• Manage key partnerships (e.g., Arccos, LAGP)
  
  

Innovation & Market Intelligence

• Convert consumer insights, fitting data, and competitive trends into product strategies and brief to R&D
• Partner with R&D, Operations and Global Sales regions to commercialize differentiated innovation
• Identify whitespace opportunities across categories
• Ensure line is focused on where the brand can win and gain market share without being everything to everyone
  
  

Go-To-Market & Commercialization

• Lead product launches with full cross-functional readiness and ensure all regions are aligned
• Partner with Marketing on product storytelling and demand creation
• Drive sales readiness, training, and regional engagement
• Support pricing strategy aligned to margin targets
  
  

External Representation

• In combination with Regional Merchandising teams, serve as Cobra Golf’s trusted product spokesperson
• The role also serves as the representative to industry media, retailers, and key partners.
• Support Marketing in defining the product storytelling across media, accounts, and industry events
• Elevate brand credibility in performance and innovation
  
  

YOUR TALENT:

• 10 years experience , preferably in product line management/product marketing (golf or performance sporting goods preferred)
• 7 years in managing and leading teams
• BS/BA Degree
• Proven ability to manage product categories and lead cross-functional execution
• Strong commercial acumen (pricing, margin, sell-in/sell-through)
• Strong analytical skills – data driven decision making
• Exceptional communication and presentation skills (internal external)
  
  

The hiring range base pay for this position is $135,600 - $187,795 Bonus Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.