What are the responsibilities and job description for the Director Marketing Strategy & Operations position at PUMA Group?
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
YOUR MISSION:
- Own and drive the seasonal marketing roadmap and milestone process to ensure timely execution and alignment across teams.
- Lead strategic project management initiatives that drive marketing effectiveness and cross-functional collaboration.
- Serve as a strategic partner to the VP of Marketing, supporting high-impact projects, executive reporting, and internal communications.
- Prepare and deliver executive-level presentations and updates tied to marketing performance and strategic initiatives.
- Oversee the development and maintenance of connected dashboards, brand trackers, and KPI frameworks to measure marketing impact.
- Translate data into actionable insights that inform strategy and optimize performance across channels.
- Manage departmental budget planning, forecasting, and procurement processes.
- Ensure financial discipline and alignment with strategic priorities.
- Drive continuous improvement in departmental operations and processes, including workflow optimization and resource planning.
- Champion tools and systems that enhance team productivity and transparency.
- Partner with cross-functional teams including Brand Marketing, DTC, Creative Services, and Sales to ensure strategic alignment and execution (RSMM group, etc.)
- Mentor and guide team members, fostering a culture of accountability, innovation, and excellence.
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 10 years of experience in marketing strategy, operations, or effectiveness roles.
- Proven ability to lead complex projects and cross-functional teams.
- Strong analytical skills with experience in marketing data infrastructure and tools.
- Exceptional communication, presentation, and stakeholder management skills.
- Financial acumen and experience managing large-scale budgets.
- Experience in seasonal planning and milestone management within a consumer brand environment.
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience.
PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.