What are the responsibilities and job description for the Freelance, Social Media Management position at Pulse Advertising?
Short title
Build brand communities on social media
Introduction
You live and breathe TikTok. Not as a user. As someone who understands why content travels, what makes a format feel native, and how to build a creator-driven presence that actually connects with an audience. As a Freelance Social Media Manager at Pulse Advertising, you support content strategy and execution for a growing brand account, working closely with our team on content planning, ideation, and platform-native storytelling. This is a part-time engagement, with clear potential to grow as the account scales. If you are a sharp, TikTok-first creator with strong instincts and the ability to move independently, we want to hear from you.
Your tasks
We make advertising meaningful.
Co-founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100 people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big!
As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.
Build brand communities on social media
Introduction
You live and breathe TikTok. Not as a user. As someone who understands why content travels, what makes a format feel native, and how to build a creator-driven presence that actually connects with an audience. As a Freelance Social Media Manager at Pulse Advertising, you support content strategy and execution for a growing brand account, working closely with our team on content planning, ideation, and platform-native storytelling. This is a part-time engagement, with clear potential to grow as the account scales. If you are a sharp, TikTok-first creator with strong instincts and the ability to move independently, we want to hear from you.
Your tasks
- You develop and execute TikTok-first content strategies, defining platform-native formats, content pillars, and posting rhythms that build audience and drive engagement
- You concept and produce content ideas that feel creator-led, trend-aware, and on-brand, contributing to both planning and hands-on execution
- You monitor platform trends and algorithm shifts, proactively surfacing relevant opportunities and flagging what is gaining traction before it peaks
- You collaborate closely with the internal team, contributing to briefings, content calendars, and performance reviews in a structured and reliable way
- You track and report on content performance, translating data into clear observations and actionable recommendations for the account
- You bring 2 years of hands-on social media experience with a clear TikTok focus, ideally from a content creator, agency, or brand-side background
- You think in TikTok natively: you understand FYP mechanics, trend cycles, and the difference between content that converts and content that gets scrolled past
- You are fluent in English at native or near-native level and communicate clearly and confidently in a professional context
- You are comfortable working independently in a freelance setup, managing your own time, meeting deadlines, and staying proactive without close supervision
- You actively use AI tools in your content workflow and are experienced with Canva, video editing tools, and social analytics platforms
We make advertising meaningful.
Co-founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100 people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big!
As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.