Category Manager (Bilingual in Korean)

Company Overview

Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow – for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Job Responsibilities Include But Not Limited To

• Responsible for short term and long-term category strategies for PBFRM in US and global markets in Canada and Europe across all channels Club, Retail, and Food Services.
• Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets and deliver compelling product/category messaging and positioning.
• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
• Collaborate with cross functional stakeholders in Sales, SCM, R&D, Operations for product innovation roadmap, planning, commercial and distribution strategies, and any potential product issues.
• Lead the development of annual marketing plan for the categories, through deep consumer insights including consumer needs, buying preferences, and macro trends. Partner closely with stakeholders to drive results.
• Set and manage P&L targets by channels.
• Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
• Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
• Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions.
• Manage product lifecycle including product improvements and SKU rationalization.
• Develop new product marketing plan and develop strategies to communicate with consumers.
• Develop and maintain a dashboard of metrics to understand category performance (e.g., volume, profit); build data-driven narratives for Sales team for successful sales achievement.
• Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
• Support in developing annual marketing budget for the category and deliver marketing activities within the budget.
• Support in leading the quarterly business reviews to present to the leadership team.
• Oversee one direct report.
  
  

Qualifications/Skills

• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
• Passion for food is a must!
• 10 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry. 5 years in Marketing CM/similar level.
• Strong P&L knowledge
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
• Excellent verbal, written communication skills and presentation skills.
• Ability to accomplish tasks in a timely manner and meet deadlines.
• Ability to travel.
• Bilingual in Korean required
  
  

We offer competitive pay and benefits package, including health (~80% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, generous PTO, and company holidays.

Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.