Omnichannel Manager | Latam Distributors

In Latam Distributors, we oversee 16 countries in Latin America and lead the distributors strategy to achieve the annual goals in this region.

By integrating impactful retail design, etailing excellence and retail education, the Omnichannel Manager ensures consistent brand storytelling and superior consumer experiences across all physical and digital points of sale. This role supports the company’s ambition to become the fragrance & cosmetics company of choice across Latin America.

What you'll get to do

Plan and Lead the Execution of the Regional and Key Countries Retail Plan, in conjunction with the Retail Design Manager

• Define, implement and oversee POS audits to ensure compliance, visibility excellence, and consistent brand execution.
• Set POS priorities by country and brand, aligned with regional strategy, distribution focus and commercial goals.
• Develop and manage the Permanent Visibility Plan, including budget ownership for installations, renewals, and upgrades.
• Lead the implementation of “Perfect Shelf” by each brand standards, defining required investments with Account Managers.
• Coordinate execution with Account Managers, Distributors, and HQ teams to ensure timely and high‑quality roll‑out across markets. 
• Oversee logistics, production, deployment, invoicing, and billing processes related to retail assets and visibility.
• Drive a 365‑day animation plan for owned spaces in flagship stores to sustain brand impact and consumer engagement.

Lead Regional E‑Tailing Transformation, in conjunction with the E-Tailing Executive

• Define and drive the regional e‑tailing strategy across key e‑retail partners to elevate brand visibility, desirability, and performance.
• Establish and cascade clear guidelines for brand presentation, content quality, and promotional execution across e‑commerce platforms.
• Ensure availability, quality, and consistency of approved assets, imagery, product information, and storytelling, in line with brand standards.
• Monitor sell‑out performance and key e‑commerce KPIs, identifying growth opportunities and defining corrective and development action plans in collaboration with local teams. 

Lead Consumer Experience, Services & Retail Education, in conjunction with the Education Manager

1. Training Strategy & Retail Education

• Define and lead the regional training strategy and execution plan for Brand Representatives (BRs) and Beauty Consultants (BCs).
• Adapt and deploy global training guidelines, tools, and content at local level, ensuring brand consistency and market relevance.
• Build and manage the annual training and activity calendar aligned with commercial priorities and launches.
• Oversee training materials, logistics, travel organization, and budget control.

2. Consumer Experience & Brand Animation (365 Days)

• Define and Drive Experience Protocols (365 Days)
• Define and deploy Fragrance Discovery and Consumer Experience protocols for mono brand and multi brand environments.
• Build and execute annual and seasonal brand animation plans to maintain consumer engagement throughout the year.
• Prioritize experiential services and rituals, including tailored wrapping and gifting experiences, according to retail segment and brand positioning.

Audit and Track POS Performance

• Conduct regular POS audits to assess execution quality, visibility, compliance with brand guidelines, and consumer experience.
• Evaluate and prioritize POS networks and top retailers based on strategic relevance, performance, and growth potential.
• Provide structured feedback, insights, and recommendations to internal teams and distributors to continuously elevate execution standards.

• Minimum 5 years of experience in Retail Management / Retail Development and/or Digital Marketing & E‑Commerce roles.
• Proven experience in the Luxury and Beauty industry (Fragrances and/or Cosmetics required).
• Experience working with Latin American markets is a plus.
• Bachelor’s degree in Architecture, Design, Economics, Business Administration, or a related field.
• Master’s degree and/or Digital Marketing certification are considered a plus.
• Fluency in English and Spanish is mandatory; additional languages are a plus.
• Strong strategic and analytical mindset, with the ability to translate insights into action.
• Excellent negotiation, influence, and stakeholder management skills.
• Proven leadership capabilities, with experience building, engaging, and developing teams.
• Ability to collaborate effectively within diverse, multicultural environments.
• High level of organization, time management, and prioritization skills, with a hands‑on and results‑driven approach.
•  Authorization to work in the U.S. without the need for current or future sponsorship is required.

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. 

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team.We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.