What are the responsibilities and job description for the Specialist, Creator Sourcing & Community Development position at Publicis Media?
Company Description
Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)
Overview
Onefluential is seeking a Specialist to join our Creator Management team, focused on building and maintaining the creator pipeline that powers L’Oréal’s emerging organic advocate community programming.
This is a foundational, high-volume sourcing role responsible for identifying, vetting, and organizing nano and micro creators who will participate in ongoing missions, challenges, and product seeding initiatives. The Specialist will ensure a consistent, high-quality flow of new creators into the ecosystem to support always-on community growth and engagement.
The ideal candidate is highly organized, detail-oriented, and passionate about discovering new creators, someone who thrives in fast-paced, list-building environments and enjoys being close to emerging talent and trends.
Responsibilities
Creator Sourcing & List Development (Core Focus)
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $70,000 - $75,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/26/2026.
Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)
Overview
Onefluential is seeking a Specialist to join our Creator Management team, focused on building and maintaining the creator pipeline that powers L’Oréal’s emerging organic advocate community programming.
This is a foundational, high-volume sourcing role responsible for identifying, vetting, and organizing nano and micro creators who will participate in ongoing missions, challenges, and product seeding initiatives. The Specialist will ensure a consistent, high-quality flow of new creators into the ecosystem to support always-on community growth and engagement.
The ideal candidate is highly organized, detail-oriented, and passionate about discovering new creators, someone who thrives in fast-paced, list-building environments and enjoys being close to emerging talent and trends.
Responsibilities
Creator Sourcing & List Development (Core Focus)
- Build and maintain high-volume creator pipelines (nano–micro tiers) to support ongoing community growth
- Continuously source new creators across platforms (TikTok, Instagram, YouTube Shorts), prioritizing relevance, authenticity, and audience alignment
- Develop targeted creator lists based on brand/category needs (e.g., skincare, hair color, lifestyle)
- Ensure a steady cadence of new creator identification to feed always-on program needs
- Track and organize creators within internal tools, maintaining clean, up-to-date databases
- Conduct initial outsourcing and vetting of creators
- Build and evolve the sourcing playbook to be utilized by the creator support team
- Train the creator support team and algorithm on how to source desirable profiles
- Support validation of creator profiles prior to onboarding into programs
- Connect with brands to ensure a deep understanding of the creator gaps within their portfolios
- Support the onboarding process by ensuring all required creator information is captured and organized
- Partner with program leads to ensure creator supply meets program demand (missions, campaigns, seeding needs)
- Maintain documentation and workflows that support scalable sourcing operations
- Contribute to program’s internal reporting by tracking pipeline health and sourcing output
- Organization of content calendar to ensure constant pulse of complementary opportunities
- Stay closely tapped into emerging creators and trends, especially within beauty and lifestyle
- Proactively surface new creator pockets, up and comers, and communities for potential inclusion
- Identify creators who show strong potential for long-term advocacy and repeat engagement
- Connect with existing creators to understand how to improve the program value
- Amplify in-platform community management
- Partner with the program leads to develop relevant programming
- 1-2 years of experience in influencer marketing, social media, or digital marketing (internships included)
- Strong interest in creator discovery, social platforms, and emerging talent
- Experience working with Luxury brands
- Familiarity with TikTok, Instagram, and YouTube creator ecosystems
- Highly organized with strong attention to detail; comfortable managing large datasets and lists
- Ability to work quickly and efficiently in a high-volume sourcing environment
- Strong communication skills; able to clearly document and present creator recommendations
- Strong interpersonal skills; strong interest in connecting with creators
- Self-starter who is comfortable working independently on repeatable workflows
- Experience using influencer tools, spreadsheets, or databases is a plus
- A consistent, high-quality pipeline of creators ready for onboarding into LOrealistar
- Fast, efficient turnaround on sourcing requests
- Well-organized, scalable creator lists that enable seamless program execution
- Early identification of high-potential creators before they scale
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $70,000 - $75,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/26/2026.
Salary : $70,000 - $75,000