What are the responsibilities and job description for the Senior Analyst, Analytics position at Publicis Media?
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
What does our Team do?
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Senior Analyst look like?
We don’t all look the same, and we don’t expect you to, either. But a successful Analyst should be curious and share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve. Familiarity with media analytics helps, especially digital media, but isn’t necessarily a requirement. Prior professional experience is highly preferred.
What does a Senior Analyst do day-to-day?
Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with a Senior Analyst and/or Manager to learn the most efficient and effective ways of wrangling with data as they learn to become full-fledged story tellers.
Qualifications
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390 - $109,480 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/16/26.
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
What does our Team do?
Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.
What does a successful Senior Analyst look like?
We don’t all look the same, and we don’t expect you to, either. But a successful Analyst should be curious and share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and share it in a positive way, gear up for a challenge, and always crave to learn more and improve. Familiarity with media analytics helps, especially digital media, but isn’t necessarily a requirement. Prior professional experience is highly preferred.
What does a Senior Analyst do day-to-day?
Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with a Senior Analyst and/or Manager to learn the most efficient and effective ways of wrangling with data as they learn to become full-fledged story tellers.
Qualifications
- Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
- 2 years of experience working with large data sets or conducting quantitative analysis.
- Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
- Proficiency in Microsoft Office software such as Word, Excel and PowerPoint.
- World-class customer service skills. Ability to service clients, partners and internal stakeholders by understand their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
- Knowledge of digital marketing and advertising landscape and concepts.
- Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
- Knowledge of visualization tools like Tableau and PowerBI.
- Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access)
- Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables).
- Knowledge of python and other programming languages.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390 - $109,480 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/16/26.
Salary : $72,390 - $109,480