What are the responsibilities and job description for the Manager, Creator Strategy & Partnerships position at Publicis Media?
Company Description
Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)
Overview
The Senior Lead, Creator Strategy & Partnerships is a senior leadership role responsible for owning creator strategy, quality, and thought leadership across a dedicated “creator pod.” This individual acts as the strategic and operational backbone of creator identification—ensuring that every talent recommendation is insight and data driven, culturally relevant, and aligned to client objectives.
This role elevates creator strategy from a sourcing function to a high-impact, consultative discipline—bringing rigor, storytelling, and market intelligence into the campaign lifecycle. Senior Leads are accountable for the quality of all creator outputs within their pod, while also serving as a key partner to Sales, Client Management, Creative Strategy, Creator Management and Campaign teams.
Responsibilities
Pod Leadership & Quality Control
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $80,000- $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/15/2026.
Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)
Overview
The Senior Lead, Creator Strategy & Partnerships is a senior leadership role responsible for owning creator strategy, quality, and thought leadership across a dedicated “creator pod.” This individual acts as the strategic and operational backbone of creator identification—ensuring that every talent recommendation is insight and data driven, culturally relevant, and aligned to client objectives.
This role elevates creator strategy from a sourcing function to a high-impact, consultative discipline—bringing rigor, storytelling, and market intelligence into the campaign lifecycle. Senior Leads are accountable for the quality of all creator outputs within their pod, while also serving as a key partner to Sales, Client Management, Creative Strategy, Creator Management and Campaign teams.
Responsibilities
Pod Leadership & Quality Control
- Own the vision, standards, and quality control for all creator strategy outputs within assigned pod
- Oversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellence
- Lead workload distribution and prioritization across pod to maximize efficiency and output quality
- Maintain a high bar for precision and service excellence, ensuring all deliverables are client-ready
- Serve as the primary point of contact (POC) for assigned talent agencies and key external partners
- Translate client briefs into clear, insight-driven creator strategies
- Guide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trends
- Provide strong rationale and storytelling behind every talent recommendation—not just lists of names
- Lead sourcing for celebrity, VIP, and high-profile talent within the pod
- Ensure all creator recommendations reflect current cultural moments, emerging talent, and platform-native behavior
- Elevate pre-sale creator strategy across RFPs and proactive pitches
- Contribute to high-quality proxy lists and narrative development during pre-sale
- Shape the “why this creator” story to improve client confidence and approval rates
- Identify and package exclusive or differentiated talent opportunities to support new business efforts
- Ensure all campaign talent strategies are executed with consistency, quality, and speed
- Oversee that creator lists leverage platform insights, historical performance, and agency relationships
- Track and analyze talent approvals (R1), feedback, and performance signals across the pod
- Drive continuous improvement by applying learnings from past talent selects and client feedback into future strategy
- Own and develop proactive creator opportunities within assigned agencies and brands
- Surface emerging talent, cultural trends, and whitespace opportunities to Sales and clients
- Position the team as a trusted authority on the creator economy, both internally and externally
- Continuously bring forward-thinking ideas that push beyond reactive campaign work
- Lead weekly pod meetings focused on:
- Strategy alignment
- Workflow and bandwidth
- Talent ideation and emerging creators
- Problem-solving and execution planning
- Ensure pod adoption of tools and platforms to drive scale, insights, and efficiency
- Maintain accountability across the pod, including:
- Campaign casting updates (weekly deadlines)
- Talent tracking and reporting
- Collaborate cross-functionally to optimize workflows and improve team performance
- 5 years of relevant experience
- Prior experience in a talent agency or influencer marketing agency environment
- Deep Creator Economy Expertise: Strong understanding of platforms, trends, talent landscape, and cultural signals
- Strategic Leadership: Ability to translate briefs into clear, differentiated creator strategies
- Exceptional Judgment: High standard for talent quality, brand alignment, and cultural relevance
- Storytelling & Communication: Skilled at articulating the “why” behind talent decisions in a compelling way
- Operational Excellence: Proven ability to manage multiple workstreams while maintaining quality and speed
- Relationship Management: Strong experience working with talent agencies, creators, and internal stakeholders
- Data & Insight Fluency: Ability to leverage platform data, historical performance, and market insights to inform decisions
- Proactive Mindset: Identifies opportunities ahead of demand and drives innovation within the team
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $80,000- $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/15/2026.
Salary : $80,000 - $100,000